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Interactive Video and Instant Focus Group for Real-Time Feedback

Interactive Video and Instant Focus Group for Real-Time Feedback. Who is Questionmine. Web-based platform for creating interactive videos and providing real-time analysis and actionable feedback. Privately held Based in Austin, TX. Social Business is on the rise.

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Interactive Video and Instant Focus Group for Real-Time Feedback

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  1. Interactive Video and Instant Focus Group for Real-Time Feedback

  2. Who is Questionmine • Web-based platform for creating interactive videos and providing real-time analysis and actionable feedback. • Privately held • Based in Austin, TX

  3. Social Business is on the rise

  4. Video is more engaging than text Video equals higher viewer retention, the information retained in one minute of online video is equal to about 1.8 million written words (Source: Forrester Research)

  5. Interactive learning increases retention

  6. Video is a one way monologue But

  7. Questionmine gets your audience into the conversation • By turning the monologue….into a dialogue

  8. How it Works Video Asset Questionmine Interactive Analytics Targeted and customized

  9. Get it to your viewer • Distribute interactive video in three ways: • Questionmine URL • Can be distributed via email, text message (SMS), QR code, social marketing or any other way you’d send a URL • Within platforms (such as IBM Connections) • iWidget • HTML or JavaScript Embed code for seamless integration on any webpage.

  10. Customize the viewer’s experience: Video Branching • Dynamically change video content based on answers, titles, or viewer choices • Viewer creates the flow of the video that matches their interest and need • Custom campaigns, messages based on data provided

  11. Screen shots of video branching

  12. Mobile Optimization • All interactive Questionmine videos are automatically optimized for mobile viewing and interaction. Interactive videos optimized for iOS devices (iPhone, iPad, etc.), Android phones and tablets, and other smartphones

  13. Questionmine Use Cases: • Retail/Contest • Marketing campaigns • Incentive/Reward/Loyalty programs • Training videos

  14. Benefits of Questionmine • Increase the ROI of videos by repurposing existing videos • Higher employee/customer retention • Targeted personalized segment marketing • Actionable results and analysis • Faster learning and training • Compressed sales cycle

  15. Questionmine for IBM Connections • With questions embedded into a video asset, you turn your followers into an instant focus group • Presentations • Wiki • Blog All within the IBM Connections platform

  16. Easy as 1,2,3 • Choose the group(s) you get feedback from • Your followers • People in communities you belong to • Receive summary of their responses • Take action to optimize video based on analytics

  17. Providing the user • Results in real-time within your Activity Stream • Feedback provides deeper engagement with followers

  18. Enabling a Smarter Business Higher customer engagement and retention Faster learning and training Real-time key metrics • Accelerated decision making • Complete projects efficiently • Improved allocation of resources • Save time and money

  19. Case Study: Wellesley Information Services (WIS) About WIS Pubs Questionmine Use cases SAP Live Events Division SAP Partner Marketing IBM Connections in SocialBiz User Group • Information provider to SAP Community • Conferences, seminars • Publications, Knowledgebases, User Groups • Community of 250,000 SAP professionals in 61 countries

  20. SAP Live Events Division Event Contests Event Promotion/lead capture Use video tool to capture leads from promotion on webpage • At tradeshow attendee scans a QR code or enters text in phone • Video sent to phone, captures contestant info

  21. Tradeshow Contest Example Step 2 Receive and complete video survey Step 1 Enter QR code or text code Step 3 Receive confirmation

  22. SAP Partner Marketing Division • Webinar Replay • During replayed webinars, an interactive Questionmine video is played. • Interactive videos will also be added to their online media kit.

  23. WIS Pubs Social Biz User Group • Within IBM Connections • Embed a Questionmine interactive video via custom iWidget • Permanently on Community page (outside of Activity Stream) • Used to collect lead data • Reach 22,000 subscribers

  24. Interactive Video and Instant Focus Group for Real-Time Feedback

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