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Mema Brand Protection Council Meeting Tec I dentify Francois Augnet 13th November 08

Mema Brand Protection Council Meeting Tec I dentify Francois Augnet 13th November 08. Mema Brand Protection Council Meeting. 1. Why a Branch Solution? Facts and Figures. 2.

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Mema Brand Protection Council Meeting Tec I dentify Francois Augnet 13th November 08

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  1. Mema Brand Protection Council Meeting TecIdentify Francois Augnet 13th November 08

  2. Mema Brand Protection Council Meeting 1 Why a Branch Solution? Facts and Figures 2 What is TecIdentify? Fully integrated solution 2 3 Benefits & Value Added Usage of code in daily business 4 Status & Future First Movers &The next steps 2

  3. Criminal Activities growing… Product piracy costs Global Automotive Parts Industry 5 – 10 € billion per year Source: OECD

  4. Spare parts – Threats! • Counterfeit parts – including trademark-infringement • Grey-market imports – including genuine parts diverted from one market to another without consent of brand owner • Excess stock by authorised suppliers, including non-branded genuine parts sold directly from supplier to dealer without consent of brand owner • Re-labelling – eg. Sales of used parts / reject parts • ….and more! Source: OECD

  5. Spare parts counterfeiting facts • Targeted products • Fast moving products • Standard parts sold off-the-shelf &which can be fitted to different models • Parts with low per-unit costs as less likely to carry any security device • Consequences • Illegal • Brand Image affected – disastrous long term effects • Liability in case of accidents • Lost revenues • Eg. manufacturers 5% - 7% p.a Source: OECD

  6. Potential threats in Supply Chain Distributor / Dealer Original manufacturer Garage / End user Trusted supply chain Trusted supply chain ? Unknown source Distributor / Dealer Source: Vesdo

  7. Consequences - dealing with counterfeited products Personal (Emotional) • Dealer is cheated as he pays for an original product & gets “junk” goods Liability • Low quality product create quality claims Reputation • Low quality products ruin the dealers reputation Business • The dealer is in breach of his contract with the original parts manufacturer Legal • Selling counterfeit products is prohibited Source: Vesdo

  8. Mema Brand Protection Council Meeting - TecIdentify 1 Why a Branch Solution? Facts and Figures 2 What is TecIdentify? Fully integrated solution 2 3 Benefits & Value Added Usage of code in daily business 4 Status & Future First Movers &The next steps 8

  9. TRW supports Industry SolutionTecIdentify New CLEPA coding standard for authentication TRW Response to Counterfeiting Source: Vesdo

  10. Every item gets its own identity Anonymous mass of items 246 248 686 438 CLEPA Code – Basic Principles of Logical Security and Barcode Structure Today Future (21)……. = (01) …....free space 9 - 20 digits 14 digits Source: Vesdo Ltd Serialisation GTIN 10

  11. Application of Clepa Code Extended security For Track & Trace Objectivefor pilotproject Folding box Bundle/ Display Product Shipping case combination with other security systems Source: Vesdo Ltd & Teccom 11

  12. TRW Label with CLEPA Code 12

  13. TecIdentify Version 1.2Authentication Process • Single Scans • Online • Mobile Clepa Code • Multiple Scans • Online • Local TecIdentify Database 13 13

  14. TecIdentify Version 1.2Scan, show results TecCom Mobile TecCom Mobile TecIdentify TecIdentify Congratulations! This part is a genuine part from TecCom GmbH. [9] Impress Warning! Unknown Code.This part partmight not be an original part from TecCom GmbH. [1] Yes, I want to report this! [9] Impressum Authentication: OK Authentication: Warning 14 14

  15. TecIdentify Version 1.2Feedback possible TecCom Mobile TecCom Mobile TecIdentify TecIdentify Contact Form: Name: Phone: E-mail: E-mail: Yes, send the form!Barcode:(01)14399901959689(10)2457689145(21)ABC123DEF45 [9] Impress Feedback form 15

  16. TecIdentify Version 1.2Website 1. scan 2. check 16 16

  17. TecIdentify Version 1.2Response 17 17

  18. TecIdentify Features & Benefits • Open solution based on global standards (GS1,ISO..) • Customs, importers, distributors, garages, car driver..... • Worldwide 24/7 • Answer within seconds • Low requirements • Internet PC with scanner • Mobile phone with camera and free to download reader software • Direct contact in case of a problem possible • Sophisticated algorithms on a secure database 18

  19. Mema Brand Protection Council Meeting - Tecidentify 1 Why a Branch Solution? Facts and Figures 2 What is TecIdentify? Fully integrated solution 2 3 Benefits & Value Added Usage of code in daily business 4 Status & Future First Movers &The next steps 19

  20. Manufacturer Requirements & Benefits Requirements • Pre-requisite for TRW to implement branch solution = Achieve Global Standard Label, Design & Printing • Move from local sites doing local labeling to streamlined standards and processes for all aspects of product labels Benefits of Global Standard Label, Design & Printing Project • Synergy – Standard processes & data integrity • More efficient & effective • Flexible – additions/deletions & immediate changes to labels worldwide • Can implement branch solution using CLEPA code and Tecidentify!

  21. Possible Approach - Challenges & Benefits

  22. TRW Approach - Challenges & Benefits

  23. The Clearing Hub - Architecture of an authentication system If each manufacturer is operating his own system: Business processes at the POS will be very complicated. Using a hub as unique certification authority in a given industry: Business processes at the POS will be simple & easy.

  24. Mema Brand Protection Council Meeting - Tecidentify 1 Why a Branch Solution? Facts and Figures 2 What is TecIdentify? Fully integrated solution 2 3 Benefits & Value Added Usage of code in daily business 4 Status & Future First Movers &The next steps 24

  25. First Movers project startedproject start opendecision open 25

  26. Automechanika Sept.2008 Automechanika 2008 First Movers activities-Invitation with 2DMatrix - Presentation on the booths - Promotion using Clepa Code Joint PR activities with CLEPA & Messe Frankfurt TecIdentify won the Innovation award at Automechanika in IT category Source:Teccom 26

  27. Next steps • 1. TecIdentify Version 1.3: • Enhancement of user interface • Add new algorithms • Enhancement of reports • .... 2. Anticounterfeiting - Platform - conceptual Projects Security Concepts UncoveredFakes Links 27

  28. Challenges for ALL companies! • Encouraging garages etc. across all territories to use the solution! • Equipment available? • Ensuring this great solution is embedded in an internal process eg. what happens in YOUR COMPANY when a garage gets a warning message? 28

  29. Q & A 29

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