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Conducting Surveys

Conducting Surveys. What are surveys?. A way of collecting information that you hope represents the views of the whole group in which you are interested. Three main methods:. Case study surveys Sampled surveys Census surveys. Why conduct a survey?.

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Conducting Surveys

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  1. Conducting Surveys

  2. What are surveys? A way of collecting information that you hope represents the views of the whole group in which you are interested.

  3. Three main methods: • Case study surveys • Sampled surveys • Census surveys

  4. Why conduct a survey? • Learn about behaviors, needs, & opinions. • Find out about attitudes & reactions. • Measure client satisfaction. • Add credibility to research.

  5. When should you conduct a survey? • When you need information quickly and efficiently. • When you need statistically valid information about a large number of people. • When you can't get the information you need through other means.

  6. Preparing a survey • Decide on the purpose of the survey. • Decide whom you will survey. • Sampling • Decide what method you will use to collect your survey data. • Written or oral • Write your questions. • Open-ended • Closed-ended • Multiple choice • Likert scale

  7. Distributing a survey • Direct mail • Interviews & phone surveys • Drop boxes • Media distribution • Convenience sampling • Group administration

  8. Collecting the surveys • Gather incoming surveys • Review returned surveys • Secure a larger return, if necessary

  9. Analyzing the results • Add up results and display in a table. • Try to find patterns. • Look at the overall survey to see how percentages compare. • Summarize results in a one page report. • Share with staff & get their feedback. • Decide what to do with results.

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