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Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing

Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing. Dennis L. Haarsager KWSU/KTNW-TV, Northwest Public Radio Washington State University. Changes in media usage. People are taking control over their media usage. Non-real time is the fastest growing segment of media usage.

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Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing

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  1. Toward Public Broadcasting 2.0Digital Future Initiative Summit Briefing Dennis L. HaarsagerKWSU/KTNW-TV, Northwest Public RadioWashington State University

  2. Changes in media usage • People are taking control over their media usage. • Non-real time is the fastest growing segment of media usage. • “I want what I want, when I want it, the way I want it.” • The important media divide is no longer audio vs. video or print vs. electronic, it’s “my time” vs. real-time.

  3. Media über trends • Digitization – content meets mathematics • Noiseless generations • Asset management • Personalization – content meets self-organization • Self-curation • Communities of interest more important than aggregator brands • Democratization – content escapes its keepers • Inexpensive production tools • Low cost barriers to effective distribution

  4. Public broadcasting 2.0 • Characteristics • Many-to-many • On-demand for use in “my time” • Abundance rules – content limited only by storage • Content is branded and has a useful life outside the confines of aggregator brands (podcasting, VOD) • Rewards cumulative access over time • New business models apply; financial return can be orders of magnitude more per contact hour • Programmers and users are curators. • Provide huge choice. • Make content personalized and accessible.

  5. Open Media Network (omn.org) • Project of non-profit Open Media Foundation with pubcaster support • Distributing a broad range of public service media, audio and video • More a platform than a destination • Includes community & economic tools • Powered by Kontiki (ditto BBC, AOL) • Now in public beta 3

  6. Sync Transfer to iPod Transfer to Windows Media player or device Transfer to TIVO Device

  7. Contact information Dennis L. Haarsager, Associate VP & GMEducational Telecommunications & TechnologyWashington State University [KWSU/KTNW-TV, Northwest Public Radio]PO Box 642530Pullman, WA 99164-22530Contact info: haarsager.org/contactWeblog: technology360.comResources: technology360.orgPublic Service Publisher weblog: pspblog.orgOpen Media Network: omn.org

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