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Carnation Equinox Agency Presents: Leaf and Lawn Landscape

Carnation Equinox Agency Presents: Leaf and Lawn Landscape . Alyssa Obin Monika Rutana Morgan Wert. When the First Bud Blooms: 4 P’s. Product Landscaping Services Place Cuyahoga County Neighborhoods: Lyndhurst, Shaker Heights, Brecksville, Solon, and or Cleveland

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Carnation Equinox Agency Presents: Leaf and Lawn Landscape

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  1. Carnation Equinox Agency Presents: Leaf and Lawn Landscape Alyssa Obin Monika Rutana Morgan Wert

  2. When the First Bud Blooms: 4P’s • Product • Landscaping Services • Place • Cuyahoga County Neighborhoods: Lyndhurst, Shaker Heights, Brecksville, Solon, and or Cleveland • Promotion • Current clients that refer their friends to your company if hired will receive a discount of 10% on their next service. • Seasonal coupons on the website that will vary depending on amount of land, service and condition. • Post consultation incentives • Price • to be estimated depending on condition, quality, acreage, client preference, time of project etc.

  3. Advertising Mediums • Yellow Pages • Internet Yellow Pages • Direct Mail • Seasonal Postcards (3 seasons) • Email Newsletter and Reminders • Internet/Interactive • Leaf and Lawn Landscape Website (www.leafandlawn.com) • Publicity • Word of Mouth • Lawn Signs

  4. Yellow Pages • Constant point of contact for business • Landscape Contractors is the 26th most frequently referenced heading • 70% of those who turned to the print directory looking for a landscape contractor made contact • Of those nearly 83% immediately made or planned to make a purchase • Consumers are actively engaged in the Yellow Pages and rely on information contained in advertisements • Consumers that turn to Yellow Pages are much more likely to make purchases than other mediums • ROI can be quantified because of remote call forwarding

  5. Internet Yellow Pages • High visibility • More exposure • Quicker and easier • Advantage of expansion options • Allows advertising • Reaches a different demographic • Quicker customer interaction • Permanence • Cheaper • Convenience • Usability • Sustainability • Accuracy

  6. Target Market • Yellow Pages • Male and Females • Baby Boomers approximately ranging from 45-64 • Householders • College Educated • Higher Income typically over $60,000 • IYP • Males and Females • Ages 18-34 • College Educated • Annual Income of $40,00 or more

  7. Direct Mail • Seasonal Postcards • Using recycled paper we plan to send seasonal postcards for our current cliental with seasonal promotions, upcoming services, and information about referring friends • Current clients that refer their friends to your company will receive a discount of 10% on their next service if the company is hired. • Post- Consultation incentives • Email Newsletters and Reminders • Newsletters will be sent monthly to clients reminding them of services that are offered • Clients that haven’t not received a service in three months will receive reminders that Leaf and Lawn Landscaping misses them. The reminder will have promotional incentives to get the client to go back to your company • Emails will include reminders to go to the company website to get the latest coupons

  8. Post Card

  9. Internet/Interactive • Supports other mediums • Ease consumer frustration • Aids in the search for information • Less intimidating • Allows for advanced research from potential consumers • Helps break through clutter • More effective when used with Yellow Pages

  10. Publicity • Word of Mouth • Consumers talk to their friends about their great experiences with Leaf and Lawn • Lawn Signs • After your company completes a service signs should be put out on the consumer’s front lawn to display to passers that the landscaping was done by Leaf and Lawn and the number to the company.

  11. Example of Lawn Sign:

  12. Unique Selling Proposition • “By your side when the first bud blooms until the last leaf falls” • Our Slogan entails: • Relationship marketing • Time frame of services in terms of the year (your company available to the customer for 276 days) • Commitment to entire project • Along with promoting exceptional services promoting sustainability helps us save money while saving the environment

  13. Competitive Advantage • Advertisements break through clutter with creativity • Multiple uses of mediums increases range, consumer involvement, and effectiveness • Advertising mediums are designed to promote the service but at the same time will substantially increase Leaf and Lawn Landscape’s profits

  14. Target Market Location Cuyahoga County, OH Total Potential Target Market = 81,166 people = 32,844 housing un.

  15. Cleveland, OH

  16. Target Market vs. Cleveland

  17. Possible Budgets Best Offer Lowest offer

  18. ROI • Investment brings more sales than the actual dollars invested in the advertising • Measuring ROI: • Yellow Pages: remote call forwarding • Budget of $63,770.48 over 12 months = $5,314.20 per month • Budget of $5,764.81 over 12 months =$480.40 per month

  19. Estimations based on: • GreenPrinterOnline.com • Vistaprint.com • U.S Census • Geographic Information System • Muni Net Guide

  20. Until the Last Leaf Falls:Questions ?

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