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A Vision for Tourism Investment

A Vision for Tourism Investment. in Saudi Arabia. Saudi Summit 2 nd May 2009. 1. HRH Prince Sultan Bin Salman Bin Abdulaziz Al-Saud. President & Chairman of the Board, Saudi Commission for Tourism & Antiquities (SCTA). Encouraging Factors.

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A Vision for Tourism Investment

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  1. A Vision for Tourism Investment in Saudi Arabia Saudi Summit 2nd May 2009 1

  2. HRH Prince Sultan Bin Salman Bin Abdulaziz Al-Saud President & Chairman of the Board, Saudi Commission for Tourism & Antiquities (SCTA)

  3. Encouraging Factors • By 2020, the Saudi economy will be a diversified, prosperous, private-sector driven economy. • Extensive Area and Diverse Geographic Regions • Strong and Stable Economy • Coastal Regions – Red Sea and Arabian Gulf • Purchasing Power • Size and Diversity of Population • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 1

  4. 2008 Saudi Tourism Indicators Total No. of visitors 47Mn Tourism Revenue (receipts) SR 40 Billion Tourism Share / GDP- Excluding Oil (%6.9) Tourism capital investment SR 16Bn Total Tourism employment1,114,070 Direct445,628 Indirect (1.5) 668,442 Source: MAS, SAMA, WTTC • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 2

  5. 2008 Saudi Tourism Landscape 24 Domestic and 4 International Airports 1503 Travel Agents 60 Tour Operators 1148 Hotels(117,096 Hotels Rooms) 4231 Furnished Apartments 7902 Cultural Heritage Sites 445 MICE Venues 92,500 Events 477 Shopping Malls 5 Seaports, 1.5M Passengers 65 Museums Source: MAS • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 3

  6. 2020 Tourism Investment Vision • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions To facilitate an effective flow of investment to opportunities across Saudi Arabia that enables tourism to develop in an economically, socio-culturally and environmentally sustainable manner, and ensures the long-term viability of the industry. 4

  7. Saudi Tourism Investment Vision – Specific Goals Increase the scale of private and foreign direct investment Economic diversification Job creation SMEs development Preserve cultural & heritage resources. • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 5

  8. SCTA 2020 visitors Targets • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions Visitors Target by 2020 : 88 Million Source:MAS 6

  9. Present and future Hotels Rooms • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 254310 197137 117097 Source: MAS 7

  10. Tourism Capital Investment 2007 – 2020 (SR Bn) SR Bn • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions Source: SAMA, WTTC 8

  11. Airline Expansion • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions SAUDIA Expanding fleet from 117 to 245 NAS Expanding fleet from 9 to 129 SAMA increasing fleet From 7-9 9

  12. Airport Expansion At least SR47.6 billion being invested across KSA airports. 5 major airports under construction 3 Airport cities :Jeddah ,Riyadh & Damam. • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 10

  13. SCTA Facilitation Role • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 11

  14. Investor Support • 10 Provincial Tourism Investment Services Centres • Tourism Information & Research Centre (MAS) • Financing Projects: • Financing SMEs • set up tourism fund (planned) • Facilitating and supporting the establishing of tourism corporations by private sector, e.g. ( Al Ola company) • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 12

  15. Major Tourism Investments Projects Promising Tourism destinations Al Gemh Park • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions Thahban Wa Al Berek Fursan Island Al Thumamah Wadi Lajab Hart Rahat 13

  16. Al-Uqair Tourism DestinationEastern Province Mixed use development. Top quality beaches, historical structures, and abundant wildlife. Land area :100 million m² Estimated development Cost: SR40Bn Public- Private Partnership. • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 14

  17. Mixed use development: rock garden, archaeological area, farms, museum… Land area: 10 Sq Km Estimated development Cost: SR10Bn Souk Okaz Cultural DestinationAl Taif • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 15

  18. Heritage Hotels Develop a high quality, commercially viable and internationally recognized heritage hospitality brand for the KSA, utilizing its unique heritage assets. Convert more than 12 historical building owned by the government into heritage hotels. Already received numbers of Expression of Interests from investors. Forming a PPP heritage hotels Corporation • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 16

  19. Conclusions • Strong economic, political and social foundations for growth of tourism. • Established and growing tourism facilities. • Increasing industry professionalism, standards and capability. • Wide range of investor support mechanisms. • Encouraging Factors • Saudi Tourism Indicators • Saudi Tourism Landscape • 2020 Tourism Investment Vision • Airlines expansion • Airports expansion • SCTA Facilitation Role • Major Tourism investment Projects • Conclusions 17

  20. Thank You

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