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Monster Beverage Corp

Monster Beverage Corp. Founded in 1985 Previously known as Hansen Natural Corp Changed its name to Monster Beverage Corporation in Jan 2012 Headquartered in Corona, CA Takes up 1.4% of the market Gained volume in 2012 Competitors lost volume Two reportable segments

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Monster Beverage Corp

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  1. Monster Beverage Corp • Founded in 1985 • Previously known as Hansen Natural Corp • Changed its name to Monster Beverage Corporation in Jan 2012 • Headquartered in Corona, CA • Takes up 1.4% of the market • Gained volume in 2012 • Competitors lost volume • Two reportable segments • DSD took up 95.6% of sales • Warehouse took up 4.4% of sales

  2. Monster Beverage Corp • Brands include: • Monster Energy • Hansen’s • Peace Tea • Worx Energy • Blue Sky

  3. Comparable Companies • 10k describes them as “alternative” beverage category • Combines non-carbonated RTD beverages with “new age” beverages • Top 3 Competitors control 88% of the market • The Coca-Cola Company • Dr. Pepper Snapple • PepsiCo • Monster Beverage

  4. Operating Expenses Advertising & Promotional Expenses • From Income Statement: • $181.8 million of $600 million Operating Expenses comes from Advertising & Promotional Expenses

  5. Inventory • From Balance Sheet:

  6. PP&E • From Balance Sheet:

  7. Intangibles • From Balance Sheet:

  8. Accumulated Other Comprehensive (Loss) Income • From Balance Sheet:

  9. Income Taxes • From Income Statement:

  10. Net Sales • From Income Statement:

  11. Monster Balance Sheet

  12. Monster BS Cont.

  13. Monster BS Cont.

  14. Monster Income Statement

  15. Takeaways & Concerns • Were not that many notes compared to large firms • However • Notes provided a good basis

  16. Questions?

  17. Sources Cited • Photos from Google images • Yahoo Finance: MNST • http://www.beverage-digest.com/pdf/top-10_2013.pdf

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