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RETAIL

RETAIL. WORLDWIDE RETAIL NETWORK AT 15/05/2012. STARTING FROM NOW?. WORLDWIDE RETAIL NETWORK FROM 16/05/2012. WHERE?. + DEVELOPMENT ACTUAL COUNTRIES + OPENING NEW MARKETS. NEW RETAIL CONCEPT. HOW?. NEW RETAIL CONCEPT. WHY ?. NEW RETAIL CONCEPT. + CAPACITA’ ESPOSITIVA

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RETAIL

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  1. RETAIL

  2. WORLDWIDE RETAIL NETWORK AT 15/05/2012

  3. STARTING FROM NOW?

  4. WORLDWIDE RETAIL NETWORK FROM 16/05/2012 WHERE? + DEVELOPMENT ACTUAL COUNTRIES + OPENING NEW MARKETS

  5. NEW RETAILCONCEPT HOW?

  6. NEW RETAIL CONCEPT

  7. WHY ? NEW RETAIL CONCEPT + CAPACITA’ ESPOSITIVA + RESA AL MQ + FLESSIBILITA’ + RICONOSCIBILITA’ + VALORI DEL BRAND TECHNICAL PRESENTATION SS2012

  8. TARGETS NEW RETAIL CONCEPT ESSERE ATTRAENTE ESSERE CHIARO ESSERE EFFICACE ESSERE ECONOMICO ESSERE REDDITIZIO TECHNICAL PRESENTATION SS2012

  9. NEW RETAIL CONCEPT WHICH CHANNELS? + DIRECT STORES + FRANCHISING PARTNERS + DEPARTMENT STORES + KEY CLIENTS

  10. NEW RETAIL CONCEPT WHICH FORMAT? FLAGSHIP STORES: NOT LESS THAN 200 SMQ SALES AREA.ONLY PRIMARY CITY CENTERS, MAIN COMMERCIAL STREETS, AAA LOCATION.WINDOWS: NOT LESS THAN TWO MAIN WINDOWS. STORAGE AT LEAST 15% OF TOTAL AREA SHOPS: FROM 120 TO 150 SMQ. LOCATION IN PRIMARY SHOPPING MALLS, CITY CENTERS, HIGH FOOTFALL. WINDOWS: NOT LESS THAN TWO WINDOWS. STORAGE AT LEAST 10 TO 15% OF TOTAL AREA. CORNERS: FROM 15 TO 45 SMQ, BEST DEPARTMENT STORES, PRESENCE ON HIGH LEVEL MULTIBRAND DISTRIBUTION. FRAME WALLS TILL 15 SMQ, BEST MULTIBRAND STORES.

  11. NEW RETAIL CONCEPT WHICH LOCATIONS? CITIES: COMMERCIAL MAIN STREETS, WITH HIGH FOOTFALL, OR CLOSE BY KEY TOURISTIC PLACES; HIGH LEVEL SHOPPING MALLS SHOPPING MALLS: HIGH LEVEL KEY COMMERCIAL CENTERS WITH APPROPRIATE BRAND MIX & TRAFFIC

  12. NEW RETAIL CONCEPT WHICH TOOLS? FRANCHISING DEVELOPMENT BOOK DEDICATED FRANCHISING TEAM

  13. NEW RETAIL CONCEPT YOUR COOPERATION WHAT ARE WE MISSING?

  14. NEW RETAIL CONCEPT NEXT STEP? TIMING: STARTING FROM SEASON AW 2012/13 TARGET: DEDICATED NUMBER OF NEW STORES FOR EACH AREA / REGION / COUNTRY

  15. NEW RETAIL CONCEPT LET’S GO TO SEE IT AND NOW?

  16. GRAZIE! THANK YOU!

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