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FUNDRAISING FOR NONPROFITS Lecture IV Annual Fund, Direct Mail, and Planned Giving

FUNDRAISING FOR NONPROFITS Lecture IV Annual Fund, Direct Mail, and Planned Giving. Walter C. Farrell, Jr. Professor of Management and Community Practice School of Social Work . University of North Carolina at Chapel Hill Chapel Hill, North Carolina 27599-3440 wfarrell@email.unc.edu.

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FUNDRAISING FOR NONPROFITS Lecture IV Annual Fund, Direct Mail, and Planned Giving

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  1. FUNDRAISING FOR NONPROFITSLecture IVAnnual Fund, Direct Mail, and Planned Giving Walter C. Farrell, Jr. Professor of Management and Community Practice School of Social Work .University of North Carolina at Chapel Hill Chapel Hill, North Carolina 27599-3440 wfarrell@email.unc.edu

  2. Direct Mail Tips • Lay Out What You Have Done • Lay Out What You Are Going to Do • Letter Must Inform and Entertain (Interesting Anecdote: e.g., Boys & Girls Clubs of America ) • Have a Theme You Can Repeat Again and Again (PWS: “Educating One Student at a Time”)

  3. Direct Mail Tips (Cont.) • Mail Lots of Fundraising Letters • Long Letters Tend to Work Better • Five Parts of a Good Fundraising Letter: • Progress • Plans (or Project Description) • Request for Money • The Reminder • The Postscripts (Recapitulation of Sales Pitch)

  4. Special Events Tips • Have Pledge/contribution Cards Available • Person (Celebrity) Making Pitch Should Identify Need, Set a Goal, and Ask for a Minimum Contribution From Each Person Present • Assign Individuals to Collect Pledge Cards and Envelope • Obtain Commitments Beforehand to Be Announced at the Event

  5. Development Assessments • Continuously Conduct “Development Assessments” to Determine What Is Working and Not Working As a Fundraising Strategy • Revise and Delete Development Strategies for Maximum Returns

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