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“Seven Ways To Quadruple Revenue With Local & Mobile & Marketing”

“Seven Ways To Quadruple Revenue With Local & Mobile & Marketing”. Spring 2012. Local Marketing= Traffic, Leads, Sales, Revenues . Spring 2012. Background. Background. *Arizona State B.S. Marketing ’95. *Columbia University M.B.A. ’03. *10+ Years Online Marketing Experience.

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“Seven Ways To Quadruple Revenue With Local & Mobile & Marketing”

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  1. “Seven Ways To Quadruple Revenue With Local & Mobile & Marketing” Spring 2012

  2. Local Marketing= Traffic, Leads, Sales, Revenues. Spring 2012

  3. Background.

  4. Background. *Arizona State B.S. Marketing ’95. *Columbia University M.B.A. ’03. *10+ Years Online Marketing Experience. * Social Media, Certified Google Adwords Professional (>1000), SEO, 2000+ sites. Top 1% Power Affiliate CJ.com. 5.5 Hour Course on Traffic & Driving Sales Online. *AgentD.com President.

  5. “Research.” *One Of The Most Important Elements Of Driving Sales With Local MarketingIs Research. What: 1)People Searching For. 2)People Interested In Or “Liking”. 3)Relevant To Your Business’ Goods Or Services. (Most Critical!) 4)Where Are They Located. Find Out Their “Hangouts” & Make Them Yours!

  6. “Research…” *3 Levels:

  7. “Research.” Geographic Segmentation:

  8. “Research.” *The Rule Generally*: The More Specific The Keyword Phrase, The Higher The Conversion RATE! (Getting A Sale). *Even Google Advises Targeting 2-3 Keyword Phrases For Maximum ROI In Adwords. *E.G.“Loan” Could Have A 10,000 Different Meanings & 1,000 Different Audiences Looking For Loan Related Terms! We Want BUYERS. (Cont.)

  9. “Research.” *A Mortgage Company:

  10. Strategy #1: Listening Posts.

  11. Strategy #1: Listening Posts. *Information That You Need For Your Market Can Be Found By “Listening” (A.K.A. READING) *Extremely Valuable Information In Discovering: 1)New Trends 2)New Products To Offer 3)Competitor Information 4)New Sales Techniques (Copy Especially). 4)Customer Demographics 5)Keywords 6)INFLUENCERS.

  12. Strategy #1: Listening Posts. Get This Valuable Information: • Market Specific Social Networks - THOUSANDS OF Niche Social Networks Online Now. Search Google & & NING.com (Marc Andreesen). • Forums: Search Google For “Houston+ Forum” or “Houston+ Discussion.” Dig up The High Traffic Forums In Your Market & Sort By “Views”: This Generally Will Give You The Hot Topics & Often The Offers TOO! • Use Twitter For “Retweet Recon:” Search For Your Topic, Find People Who Are Tweeting About It & Take Notes On What’s Constantly Being Retweeted. • Google Blog Search (My Favorite): Look For SPECIFIC WORDS IN HEADLINES. You WILL Find Patterns: E.G. “Heading Towards” “Finding That”. And Look For The Blog Posts That Are Generating The Most Comments- These Are PROFITABLE Areas.

  13. Strategy #2: LocalVideo Traffic. *Video Is HERE…

  14. Strategy #2: LocalVideo Traffic. • Getting A Video To “Go Viral” Maybe A 1 In A Million: But It’s Almost Free To Try, So TRY! • Getting One To Go Viral May Be A Matter Of Creativity & Timing. Hit The Market With A: 1) Creative 2) Emotional Message 3) At The Right Time. • At The Very Minimum You’ll Get Links. Nice “Option”.

  15. Strategy #2: LocalVideo Traffic. *Tips On Submitting Videos: • Youtube Is The Major Video Distribution Hub. Smaller Niche Video Sites Exist But Youtube Gets The Most Traffic: 100MM.

  16. Strategy #2: LocalVideo Traffic. *Video Submission Software On The Market: 1. Trafficgeyser.com • HeySpread.com • VideoUploadPro.com -Depends On The Level Of Features You Want. You Can Also Just Upload Videos To Youtube.com W/Tagging Feature.

  17. Strategy #3: (Micro)Blogging. *Use Twitter To: 1)Learn About Your Market & Competition, Build A Brand & Gain Trust. 2)”Sneaky” SEO. Google KWR>Twitter, Youtube.  3)**Distribute Content Or Influence Thought Leaders...($ Or Other Incentives Maybe Needed). FORD Example. 4,000 bloggers: 100 Chosen To Drive Festiva Through Germany. http://www.doubledome.com/blog/2009/04/ford-uses-social-marketing-to-launch-the-new-festiva/ http://www.socialmediaonline.com/fords-latest-social-media-strategy/ *Advertising. Sponsored Tweets. http://business.twitter.com/advertise/start/

  18. Strategy #3: (Micro)Blogging. *Twitter Local Example: Tweet about: Houston Events Or Houston Car Dealer Or Houston _________ Get Houston based followers. Or Search for them & Interact! Follow, Converse, More!

  19. Strategy #4: Facebook Local. Facebook Marketing: *800MM+ Users. *FB Advertising Much Like Google Content Network. Specific Sites (Pages) Relevant To Specific People. Hone in on an ExactDemographic. Combine 27 Different Demographics. Scalable. *”Like” Button: Powerful. 1)Constant Updates: Stay In Front Of Your Leads. 7X Contact Before 1st Sale. 2)People Always Snooping. “What Does He Like & Why?”

  20. Strategy #4: Facebook Local. Facebook Marketing (Cont.) *Facebook Users Want Exclusive Discounts, Deals, Promotions...VIRAL! Word WILL Get Out! *3 Way Win: Combine Facebook With Email Marketing. Offer Something of Real Value If They “Like”: 1)Market on FB To Them Through Updates 2)Their Friends See Them Liking You. 3)Direct Response With Email Capture Follow Up. *Split Testing Critical For Maximum ROI.

  21. Strategy #4: Facebook Local. Facebook Marketing: (Cont.) *Facebook For Partners Recruiting. 1)Friend Potential Partners: Start A Dialogue.2)2nd Tier. Both Are Huge Potential Revenue Sources! *Video Huge-Most Clicks. Try Integrating. *Examine Competitors’ Strategies. Especially Big Competitors. Though, Big Brands Have An Easier Time on FB B/c Of ExistingBrandEquity! *Important: Facebook Is A Long Term Strategy. Invest Time In Making It Pay Off.

  22. Strategy #4: Facebook Local. *Web Is Now MUCH More Collaborative & Integrated. *Content Appearing On Other ’ Sites: New Ways Of Exhanging Content & Traffic. WSJ & FB:

  23. Strategy #5: Local Networks. *Foresquare, Local BASED! *Free Bud Light If You Check In…. *Good For 2 Reasons: 1)Exploit the Viral Power Of The Social Web…Shows Up in Peoples’ Timelines. 2)Influence The Influencers. Someone w/A Large Facebook Following Checks In. Similar To ProductPlacement In The Movies. Mini-Celebs.

  24. Strategy #5: Local Networks. *Yelp: Almost Entirely Local BASED! *Similar to City Search from 1990s. *Reviews: Powerful Psychology. 3rd Party Credibility. *Yelp “Augmented Reality” App: The Future is HERE!

  25. Strategy #5: Local Networks. *Business Oriented Networking. Effective Strategies: 1)Add EVERYONE, See Who Replies. Some Have 11,000+ Contacts. Grenade Fishing. 2)Positioning As An Expert In Linked Answers. 3)Starting Groups As A Moderator. Popular Ones Exist. 4)Local Business Networking. West Houston!

  26. Strategy #6: Mobile Marketing. * Mobile Revolution. Clearly HUGE. People LOVE THEM! Addicted. *Much Of Marketing HyperLocal For Now. EG “B.B.Q. Near Me,” Mapping. *Apps Massive Market. 99cents. *Google’s Android For Controlling THE PLATFORM. Wanted To Control Content & Devices Where Ads Can Be Run. *Mobile Communities & Games. *Can Advertise On Mobile Through Google Adwords. Though Small Screen? Conversions? *Networking. LI, FB.

  27. Strategy #6: Mobile Marketing. *QR Codes: Scan with Cellphone to Be Taken To Website Or Get Coupon? *Maybe Integrate With A CheckIn? *Make it ContextSpecific!

  28. Strategy #7: Local SEO. Directory .EDU Comment Blog Comment .EDU The GOAL: DMOZ Blog Roll Article

  29. Strategy #7: Local SEO. *FACT: Links Are One Of The Biggest Traffic Sources Online - (Even Without The SEO Benefit!). Maybe More Valuable Themselves vs. SEO? *More Links = More Traffic. (Controversy Over The Power Of Certain Links & Not Others)…Mass Links From Relevant Sites=VERY VALUABLE TRAFFIC. *A Single Link Can Send 7-10 HIGHLY TARGETED VISITORS to Your site EVERY DAY for ETERNITY. Use With Social Media.

  30. Strategy #7: Local SEO. Local Strategies: 1.High Traffic Social: Tumblr, Wikipedia, etc. (Search Engines Seem To Trust These Sites) 2.Videos (Youtube owned By Google). 3.Images: Flickr (Yahoo!)

  31. Strategy #7: Local SEO. Powerful Ways To Get Inbound Links: *.EDU Links (University Links-Maybe More Trust b/c Of Age Of Sites) *Directory Links: Directory Submission ($29+). http://info.vilesilencer.com/top. *DMOZ.org: Extreme VIRAL link power! *Paid Directories- Yahoo! & Other Smaller Ones. Some People Reporting Great Results Here…Some Highly Targeted=$$!

  32. Strategy #7: Local SEO. *Top 10 Lists. Mention High Traffic Sites In Your List…(Webmasters Check Their Referer Logs!). Reciprocity! Get Your Site “Associated” With Their *Pick A Hot Subtopic In Your Market, Develop A GIANT List Of Links With The Best Posts About It…POWERFUL. Sneak In Affiliate Links Once It’s Drawing Mass Traffic ($$$). *Mobile SEO. Definitely Coming.

  33. Strategy #7: Local SEO. *Breaking News (May 30th): *(CNN) – “Google Places is gone, replaced by a new feature that combines its Google Plus social site and renowned restaurant reviewers Zagat. Announced Wednesday, Google Plus Local is the latest push by Google to incorporate its networking site into more of its other products, with the goal of creating a single, seamless Web experience.” http://www.cnn.com/2012/05/30/tech/web/google-places-plus/index.html http://places.blogspot.com/

  34. Strategy #7: Local SEO. *Add Social Media Info To Your Business Cards (LinkedIn, Facebook). *Distribute Content Widely: Squidoo.com, Hubpages.com, Slideshare, Videos. *Forums: For Traffic & Inbound Links! Highly Targeted. Copy Or Start Popular Threads. Q&A: Yahoo! Answers. LinkedIn Answers. *Focus On BIG Outlets: Facebook, Youtube, Twitter. Smaller Ones= Less Traffic, Can Disappear. 80/20. *TESTING & TRACKING!

  35. Integration. *Use Strategies In COMBINATION. Let Them Feed Each Other & Evolve. Target The Combination That Makes The Most Money. TV>FB. 20,000 Fans 1 Commercial. People Watch & Surf Mobile At The Same Time! Click On The Shirt On Sitcom & Amazon Delivers in 48 Hrs. Interactive TV is coming. *Integrate All Marketing Efforts (Social Media, SEO, PPC, Offline) & Create A TON of Ways For People To BUY, Interact With Your BRAND, and ***Spread Your Message**.

  36. Integration.

  37. * *

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