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Target Audience

Target Audience. What do they know? What do they believe? What barriers do they perceive? What is the competition?. Communication Foundations. Develop a communications message that reaches your target audience and prompts action Develop visuals which support your message

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Target Audience

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  1. Target Audience • What do they know? • What do they believe? • What barriers do they perceive? • What is the competition?

  2. Communication Foundations • Develop a communications message that reaches your target audience and prompts action • Develop visuals which support your message • Develop plans to distribute message in appropriate media outlets to effectively reach your audience

  3. Strategic Marketing Tools of the Trade • Campaigns • Ad campaigns • Seasonal campaigns • Incentives • Website • Social Networking

  4. Branding Brand The most valuable real-estate in the world, a corner of the consumer's mind. Logo Any word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors. Consistent branding is vital!

  5. Ad Campaigns • Call-to-action • Clear message • Website • Logo

  6. Ad Campaigns

  7. Ad Campaigns

  8. Seasonal Campaigns

  9. What Do You Think?

  10. Incentives • Reinforce the brand • Practical and useful • Reward + Remind = Repeat Donors! Relationship Marketing is Key

  11. Website

  12. Consistent branding elements Call-to-action Educates Motivates E-Newsletter

  13. Social Networking Online communities of people who share similar interests and activities • Captivate future donors • Increase social involvement • Develop online relationship

  14. Social Networking

  15. Social Networking

  16. The End Questions? Melissa Yu | 703.681.4498 melissa.j.yu@us.army.mil

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