Effective Video Planning & Design for Web-Based Learning

1. Effective Video Planning & Design for Web-Based Learning Ashley Hardin Technical Content Developer NetApp Product Operations Education NetApp Confidential - Internal Use Only

2. About Me • MS Technical Communication, NCSU – May 2012 • BS Professional Writing, Slippery Rock – Dec. 2006 • Publishing in Pittsburgh and Raleigh • Duke Medicine Web Team • NetApp – Product Operations Education • Technical Content Developer • Manage QA & Dev Content for The Brewery • Manage video on demand (VOD) production for East Coast NetApp Confidential - Internal Use Only

3. About NetApp • “NetApp creates innovative products—storage systems and software that help customers around the world store, manage, protect, and retain one of their most precious corporate assets: their data.” • $6.3B in revenue • Over 12,000 employees in more than 150 offices worldwide • #3 on the Great Place to Work Institute's "World’s Best Multinational Workplaces" List • #6 on FORTUNE Magazine's "100 Best" list NetApp Confidential - Internal Use Only

4. NetAppU and POE • NetApp University provides industry-leading technical training and certification. • Customers, partners, employees • Face-to-face, online, and virtual live training. • POE focuses on training internal engineers • The Brewery is the internal knowledgebase for all of Product Ops NetApp Confidential - Internal Use Only

5. POE Video Tools • Studio in a box • Microphone • Laptop with software • Windows Media Encoder: For video recording • Camtasia Studio: For screencasting and editing • Zoom and pan • Animation and call-outs • Brainshark • Record audio over slides • Import demo videos NetApp Confidential - Internal Use Only

6. Some Benefits of Video • Time and location flexibility: Asynchronous learningbenefits our international audience • Self-paced learning: pause, repeat, fast forward, and unlimited access. • Video supplements text: Learning is not one-size-fits all • Not everyone likes video; not everyone reads NetApp Confidential - Internal Use Only

7. Some Benefits of Video (Cont’d) • Interactive elements: Embed quizzes, provide navigation (Zhang, Zhou, et al.), reinforce concepts • Metrics: Consumption, assessment, usability • Cost savings: Time and people resources. No travel for instructors. • Easily updated & maintained NetApp Confidential - Internal Use Only

8. Project Planning: Collecting Business Requirements Excellent Resource: JoAnnHackos’ book onInformation Development & Project Management. • What is the business case? Goals? • Who are your stakeholders? • Who are the SMEs to be featured? • How will it be used/shared?(Web? Prereq for in-class learning?) • Will it be a demo or have a demo embedded? • Will there be assessment? • Is video the best method of delivery? NetApp Confidential - Internal Use Only

9. Designing Your Presentation NCSU’s Jason Swarts & Matt Morain recognize that video offers many modes of communication. • Text, moving images, sound, etc. Each mode has its own affordances. When they’re complexly juxtaposed and interacting, how is this multimodal documentation assessed? They propose a framework for assessing instructional online video. Physical / Cognitive / Affective Design NetApp Confidential - Internal Use Only

10. The Morain / Swarts Rubric:Physical Design • AccessibilityVideo allows the view to focus on areas relevant to instruction. • ViewabilityProduction quality (audio, video, text) is sufficient to make content tolerably watchable. • TimingVideo is paced to make it easy for viewers to follow content. NetApp Confidential - Internal Use Only

11. Application at NetApp:Physical Design • Accessibility: Fit subjects in frame and use Camtasia Studio zoom and pan features responsibly. • Viewability: Use high-resolution MP4s and high-quality microphone. • Timing: Instruction is not rushed so learners can follow the content. NetApp Confidential - Internal Use Only

12. The Morain / Swarts Rubric:Cognitive Design • AccuracyContent is presented without any errors of fact or execution. • Completeness • Content is presented in an organizing superstructure to clarify instructional goals. • Content is presented with enough detail to ensure reproduction. • PertinenceContent is related to the instructional goal and has an instructional purpose. NetApp Confidential - Internal Use Only

13. Application at NetApp:Cognitive Design • AccuracyRely on educated, experienced engineering SMEs • Completeness • Purpose/instructional goals stated and reiterated • Instruction is as detailed as possible. References offered (Brewery). • PertinenceContent has an instructional goal. Related materials offered in separate videos/resources. NetApp Confidential - Internal Use Only

14. The Morain / Swarts Rubric:Affective Design • Confidence Narrator inspires confidence by presenting self as knowledgeable and skilled and also emphasizes association with reputable organizations. • Self-Efficacy Video persuades viewers that they can successfully complete the tasks that are the focus of instruction. • Engagement Video is designed to interest and motivate users. NetApp Confidential - Internal Use Only

15. Application at NetApp:Affective Design • Confidence Presenters introduce themselves as subject matter experts • Self-Efficacy By SME demonstration, learners are reassured that they can complete the tasks relevant to instruction. • Engagement (Hardest part!) Variation of tone and interactive elements (quizzes) help keep learners engaged. NetApp Confidential - Internal Use Only

16. Best Practices: Presentation • Keep it short (5-10 minutes) • Chunk content into chapters • Helps learners navigate to relevant topics • Use visual bookmarks between chapters • Use callouts and other visual affordances when appropriate • Keep content focused and relevant content in-frame NetApp Confidential - Internal Use Only

17. Best Practices: Planning • Arrive early at recording session to set up. • Recording session checklist recommended. • Offer dry run sessions to those recording • Ensure that they have a script . (Don’t “wing it”) • Schedule a large time block or multiple sessions • Don’t get chased out of recording space • Pad your project schedule (Hackos) • This is not your SME’s only project • Test equipment NetApp Confidential - Internal Use Only

18. Integration of Video in Page Design NetApp Confidential - Internal Use Only

19. Pop-up Video with Navigational Affordances NetApp Confidential - Internal Use Only

20. Collect Metrics & User Feedback • User feedback forms • The Brewery has several feedback mechanisms • Survey learners or hold a focus group • Check consumption metrics • Number of downloads • Exit metrics. Where are learners giving up? • If embedding quizzes, how are learners performing? Make adjustments to help learners achieve their learning goals. NetApp Confidential - Internal Use Only

21. Sources Brecht, H. D. (2012). Learning from online video lectures. Journal of Information Technology Education: Innovations in Practice, 11, 227-250.Hackos, JoAnn T. Information Development: Managing Your Documentation Projects, Portfolio, and People. Indianapolis, IN: Wiley Technology Pub., 2007.Khan, Salman. “Let's use video to reinvent education.” Ted.com. March 2011.http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html Morain, Matt, and Jason Swarts (2012) YouTutorial: A Framework for Assessing Instructional Online Video, Technical Communication Quarterly, 21:1, 6-24 Nielsen, Jakob, and HoaLoranger. Prioritizing Web Usability. Berkeley, CA: New Riders, 2006, Pages 91-92, 375, 378. Zhang, Dongsong, and Lina Zhou, Robert O. Briggs, Jay F. Nunamaker Jr., Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness, Information & Management, Volume 43, Issue 1, January 2006, Pages 15-27, NetApp Confidential - Internal Use Only

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