Reach More People with Zoom & Speech Built Right into Websites

1. Reach More People with Zoom & Speech Built Right into Websites Short Version 8/12/14

2. What is sitecues? sitecues by Ai Squared is a web-based software solution that builds zoom and speech features right into websites. Websites enabled with sitecues are more accessible and usable for anyone experiencing vision, learning or language challenges. sitecues appears to users as just another feature on your website. Initially, the tool appears as an in-page badge in the header of your website. When moused over, it expands into a panel with two simple controls.  One step implementation - with low impact on your resources.

3. Agenda • The problem sitecues addresses • Reinventing web magnification and speech • Product walk through and vide demo • Perceived alternatives – competitive analysis • Licensing options • Ease of implementation – a turn-key solution • Architecture and technology • Business benefits

4. “95% of users whocould benefit from zoom & speechdon’t own an assistive technology” — David Wu, CEO AI2

5. 7%Low Vision Reaching the other 95% and Beyond Simple, discoverable AT built right into websites • 10%- 15% • Dyslexia, LD • 15% • Non-Native Speakers • 21% - 40% • Low Literacy • 35%Baby Boomers,Seniors —Gradual Sensory Loss U.S. Statistics

6. Design Vision Less Is More • Seamless – just a site feature • No download – instant gratification • Free for end-user • Designed for the web • No manual, jargon, disability labels • Universal design • Truly innovative

7. Reinventing Web Magnification & Speech “See it better” “Talk to me”

8. Smart Zoom Zoom page 1 See the whole page better Use keyboard better 5 Enhance the focus Area of interest highlighting Automatic panning 3 2 The more you zoom, the stronger these enhancements get 6 See where you are better Enhance the mouse pointer 4

9. One-Touch Zoom & Read Move mouse to area of interest and press the spacebar 1 4 Dim out all other content Rewrapping text to fit on page Zooming in on area of interest 3 2 Mouse out or hit spacebar to return to page view If Speech On – area read aloud 6 5

10. Cumulative Effect of Innovation Increased usability with universal appeal Reducing • Panning & scrolling • Dependence on page zoom • Visual noise of web page • Auditory noise of unwanted text read aloud

11. Video Overview Full Demo of Key Sitecues Features

12. New Badge and Panel • Keyboard Accessible • Screen reader Accessible • Visual instruction added to the verbal instructions already a part of sitecues • Also includes setting and feedback

13. Let’s Talk Markup • Leverages good markup • Alternative text, labels (alt, label, aria-label, etc.) • ARIA roles (e.g. “region”) help highlighter • Language markup (e.g. @lang) • Copes very well with imperfect markup (like any AT) • Does not replace compliance • We encourage good accessible markup & end-user testing • Everyone should have equal access to digital content

14. Perceived Alternatives

15. Feature Comparison

16. Right Sized to Your Needs • On every page of your website • On select sections to address specific issues Section 503 (HR and Job Boards) CVAA – 21st Century Communications and Video Accessibility Act • Start out with a more traditional AT approach Launch from specific page or button • Public and/or private web pages • External facing and/or internal facing • One or multiple languages • Numerous licensing options • Standard or secure speech • Standard to platinum support available Flexible to your internal requirements

17. Ease of Implementation • Turn-key solution • Extensive manual and automated testing of your website will be done to address any outlying behavior prior to starting your internal testing • One JavaScript snippet to implement <script> • Ability to select badge image and location in page <img> • Little or no IT resources required; up and running in one hour • Feedback loop to Beta Release We are flexible to your internal requirements

18. Architecture and Technology Compatibility • Chrome 16+ • Safari 4+ • Firefox 10+ • Internet Explorer 9+ • Windows and OS X • Mobile support in 2015 For more details, see sitecues SaaS: Technical Specifications

19. Architecture and Technology Architecture and Technology • Sensitive Information • Follow PCI best practice standards • Data secure in transit and at rest • No PII stored in AWS or local, including TTS • HTTP/S traversal for anything considered PII • Text-to-Speech persistence • Low time-to-live • All memory based

20. Architecture and Technology • Security • Flexible SaaS platform • Scalable and redundant • HTTP and HTTP/S delivery • Hosted on Amazon Web Services • Secure firewall protections • Key-based SSH access to servers • Automated patching and updating • Third party monitoring by Qualys • Third Party Data Sharing • No sharing of data • Activity logging in back-end for metrics only

21. Architecture and Technology • JavaScript, no-install delivery • One script tag implementation • <script src=“//js.ai2.at/js/equinox.js”></script> • Delivery from Amazon Web Services • All enhancements occur in the local browser • No need to deliver or alter local browser’s content • JavaScript libraries minimized and obfuscated • Whitelist access vs. blacklist access • Empower our partners, not hinder them

22. Architecture and Technology • Environments • Separate environments with individual ACLs • Production • Staging / Testing • Development • Customers can self-host JavaScript libraries • Linked to live production version on Equinox’s content delivery network

23. Architecture and Technology • Scalability • Implemented EC2 on Amazon • Easily scale based on load • CloudFront content delivery network • Provides fast, last mile delivery of JS libraries • NoSQL databases for fast data access • Settings and activity metrics • Secured SSH access to data • SSL-only web based access to metrics dashboard

24. What is important to website owners? Organization Centric

25. Usability Video Usability – Meet Flory