1 / 25

Magid Media Futures™ Excerpts From: The State of the Internet And Gaming in the U.S. - 2006

Magid Media Futures™ Excerpts From: The State of the Internet And Gaming in the U.S. - 2006. LA Games Conference. November 7, 2006. Frank N. Magid Associates.

mac
Download Presentation

Magid Media Futures™ Excerpts From: The State of the Internet And Gaming in the U.S. - 2006

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Magid Media Futures™ Excerpts From: The State of the Internet And Gamingin the U.S. - 2006 LA Games Conference November 7, 2006

  2. Frank N. Magid Associates • Forty-nine years as leading media, communications, and entertainment research and strategy firm with clients in the U.S., Europe, and Asia • More than 300 employees serving clients from New York, Los Angeles, London, Minneapolis, and Cedar Rapids, Iowa • Twenty M.A. and Ph.D. analysts: social scientists, statisticians, and communication experts • Twenty marketing consultants with expertise in programming and new media strategies • Interviewed 1 millionconsumers by phone, online, and in-person in 2005. Conducted thousands of B2B executive and professional interviews. March 05, 2006 Business and Technology October 19, 2005 Business and Finance January 22, 2006 Business and Finance

  3. A Pioneer in Traditional Media • TV Stations: Magid engaged its first TV station client in 1957. Magid works for over 120 TV stations in the U.S. today. • TV Broadcast Networks: Magid works extensively for most of the major TV networks, starting with our work to develop Good Morning America in the 70s. Our work focuses on major branding and programming efforts, as well as strategic planning. • Cable Operators: Magid has worked for many years with most of the top MSOs in product development and marketing. • Cable Networks: Magid has helped launch new networks and worked with existing networks on programming, promotion, and branding efforts. • Newspapers: Magid owns the nation’s leading newspaper consulting and research firm, MORI. Magid and MORI work for most of the country’s biggest newspapers, including online efforts. • Magazines: Magid works with numerous magazines, including efforts to extend magazines to younger generations, as well as investment opportunities in the magazine space. • Radio: In the 50s Magid started radio play research. We continue major radio-oriented engagements today.

  4. On The Frontiers Of Digital Media • Internet: Magid engaged its first Internet clients, AOL and Excite, back in 1995. Over 2500 Internet engagements completed. • Wireless: Hardware and content development for application providers, carriers, and manufacturers • Satellite TV: Frank Magid was a founding Director of the first satellite TV company in the U.S. Magid conducted all of USSB’s research until they aere bought by DirecTV • DVR/PVR: Early research for Tivo and Procter & Gamble in 1997. DVR work continued since. • ITV: ACTV, Digeo, iOpen, RespondTV, WatchPoint • VOD: Cox FreeZone, iNDemand, MagRack, TV Guide Channel, Comcast • Games: Helped lead consumer-centric game development and marketing at EA and other major game companies

  5. Games Anonymous Top Publisher

  6. Magid Game Team • Mike Vorhaus, Managing Director • Sarah Holmes, Director, Digital Entertainment • Molly Ludwig, Director, Digital Entertainment • Martin Eichholz, Research Executive Director • Rich McGuire, Vice President, Research • Mark Allenbach, Consultant • Rohit Tote, Research Analyst • Jodi Gusek, Vice President, Research • Bo Brock, Research Analyst • Kirstin Frost, European Research Director – UK Moderator • Maryann Baldwin, Executive Director, Magid Media Futures • Shelia Thompson, Administrative Director Magid Media Futures • Consulting service for Magid clients to help analyze, determine, and implement product and marketing strategies. • Nationally representative online survey of 1,840 people, 12 to 64. The study evaluates attitudes and behaviors of media and entertainment consumers. • Data was collected February 27 through March 15, 2006. • Survey was hosted by Frank N. Magid Associates’ online research division, SurveysOnline.com. • A high quality online research panel was used for recruitment. The sample is representative of the U.S. online population

  7. GAMING OVERVIEW

  8. Over Half Of The Respondents Play Console, Handheld, PC (CD/DVD), Free Web-Based Or Mobile Games Weekly BASE: Total sample, N=1,840 Q.65(A-D) How often do you play the following types of games? (Console, Handheld, Computer / PC (CD/DVD), Free Web-based) Q.139(A-B) How often do you play the following types of games on your wireless device?(Games that came preloaded on your wireless device, Games purchased or acquired specifically for playing on your wireless device)

  9. Gaming Ubiquitous Among Male Teens; Female Teens, Young Adult Males, And Women 55-64 Also Over-Index On Weekly Gaming BASE: Total population, 12-64, (N=1,840). Q.65(A-D) How often do you play the following types of games? (Console, Handheld, Computer / PC (CD/DVD), Free Web-based) Q.139(A-B) How often do you play the following types of games on your wireless device?(Games that came preloaded on your wireless device, Games purchased or acquired specifically for playing on your wireless device)

  10. WEEKLY CONSOLE GAMERS

  11. Male Teens Strongly Over-Index On Weekly Console Gaming; Modest Over-Index For Female Teens As Well BASE: Total population, 12-64, (N=1,840). Q.65A How often do you play the following types of games? (Console games)

  12. WEEKLY COMPUTER / PC(CD/DVD) GAMERS

  13. Males 12-34 Over-Index On Weekly PC(CD/DVD); Stronger Over-Index Among Male Teens BASE: Total population, 12-64, (N=1,840). Q.65CHow often do you play the following types of games? (Computer/PC(CD/DVD) games)

  14. WEEKLY FREE WEB-BASED GAMERS

  15. Male Teens And Most Female Age-Groups Over-Index On Weekly Free Web-Based Gaming BASE: Total sample, 12-64, (N=1,840). Q.65D How often do you play the following types of games? (Free Web-based)

  16. WIRELESS APPLICATIONS AND GAMING

  17. Over Three-Quarters Of Respondents Own A Wireless Device BASE: Total population, 12-64, (N=1,840).Q.136 Do you currently own a wireless device such as a cell phone, PDA, etc.?

  18. Cell Phone Features Of Interest Over-Index Top Two Box Interest In The Following Features Sending or receiving text messages, instant messages emails Females 12-17: 78% Getting maps and directions Males 25-34: 36%, Females 18-24: 35% Downloading ring tones Females 12-17: 63% Getting weather information Males 25-34: 28% Females 12-17: 38%, Males 12-17: 39% Downloading or listening to music Playing games Males 12-17: 37% Getting show times/movie information Males 18-24: 26% Males 35-44: 21% Reading news headlines Males 35-44: 20% Getting sports scores Females 12-17: 20% Watching 30 or 60-minute TV programs BASE: Those who own a wireless device 12-64, N=1,425 Q.138(A-N) How interested are you in using you wireless phone for each of the the following?

  19. 45% Of Wireless Device Owners Have Played Some Type Of Game On Their Wireless Device Played some type of games on wireless device Equals 35% of total sample Played games that came preloaded on your wireless device Equals 33% of total sample Purchased or acquired games specifically for playing on your wireless device Equals 11% of total sample Accessed the Internet using your wireless device Equals 18% of total sample BASE: Those who own a wireless device, N=1,425. Q.137(A-C): Have you ever _______?

  20. Young Adults Over-Index On Playing Preloaded Games On Their Wireless Devices BASE: Total population, 12-64, (N=1,840).Q.137A: Have you ever played games that came preloaded on your wireless device?

  21. Young Adults Also Over-Index On Purchase/Acquisition Of Games To Play On Their Wireless Device BASE: Total population, 12-64, (N=1,840).Q.137B: Have you ever purchased or acquired games specifically for playing on your wireless device?

  22. Frequency Of Playing Games On Wireless Device Played games that came preloaded on your wireless device (N=607) Weekly gamers equal 9% of total sample Purchased or acquired games specifically for playing on your wireless device (N=206) Weekly gamers equal 6% of total sample BASE: Those who play respective types of games. Q.139(A-B): How often do you play the following types of games on your wireless device?

  23. Male Teens Over-Index Slightly On Weekly Play Of Games Purchased Or Acquired Specifically To Play On Wireless Device BASE: Total population, 12-64, (N=1,840).Q.139B: How often do you play the following types of games on your wireless device? (Games purchased or acquired specifically for playing on wireless device)

  24. Puzzles Are The Most Popular Types Of Games For Wireless Devices….. BASE: Those who currently play some type of games on their wireless device, N=583.Q.140: What types of games do you play on your wireless device?

  25. Mike Vorhaus, Managing Director Rohit Tote, Research Analyst Nathalie Krup, Research Analyst Maggie Zhang, Research Analyst 15260 Ventura Blvd. Suite 2130 Sherman Oaks, CA 91403, USA MVorhaus@magid.com, RTote@magid.com

More Related