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ENTERTAINMENT VALUE PROPOSITION OF THE TV AND PC

ENTERTAINMENT VALUE PROPOSITION OF THE TV AND PC. Magid Media Futures ™ - 2007. Magid Media Futures™.

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ENTERTAINMENT VALUE PROPOSITION OF THE TV AND PC

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  1. ENTERTAINMENT VALUE PROPOSITION OF THE TV AND PC Magid Media Futures™ - 2007

  2. Magid Media Futures™ • Nationally representative online survey of 1,864 people, of whom 1,632 were between the ages of 18 and 64 and 232 were between the ages of 12 and 17. The study evaluates attitudes and behaviors of media and entertainment consumers. • Data was collected March 20 through March 28, 2007. • Survey was hosted by Frank N. Magid Associates’ online research division, SurveysOnline.com. A high quality online research panel was used for recruitment. The sample is representative of the U.S. population

  3. Respondents Spend 13.6 Hours/Week Using A Computer For Some Form Of Entertainment Mean: 13.6 hrs/week BASE: Total sample, 12-64, (N=1,864).Q.39: How many hours per week do you spend using a computer for any form of entertainment?

  4. Broad Range of Entertainment Activity On The Computer E-mail Gaming M18-24, M12-17 Listening to music M18-24, F12-17 Instant messaging / chatting M18-24, F12-17, F18-24 Visiting social networking sites such as MySpace, Facebook, etc. M / F18-24 Watching online video M18-24 Other None BASE: 12-64 sample, N=1,864. Q.40:Which of the following entertainment activities do you use a computer for regularly? Note: The data in white in each bar graph indicates the demographic group(s) by gender/age that “over-index” for this activity vs. the total sample.

  5. Amount Of Time Spent Using The Computer For Entertainment Has Trended Upward Over The Past Year…. Spend more time using a computer for entertainment now +31% Net % of respondents spending more time using their computer for entertainment compared to a year ago. Spend less time using a computer for entertainment now Spend the same amount of time using a computer for entertainment Not sure BASE: 12-64 sample, N=1,864. Q.41Compared to a year ago, do you think you spend more or less time using a computer for entertainment?

  6. Computer Is Preferred For Short Videos Up To 5 Minutes Long; TV Is The Preferred Device For Longer Video Content Videos up to 2 minutes Computer Videos up to 5 minutes Videos up to 15 minutes Videos up to 30 minutes Television Videos between 31-60 minutes Videos longer than 60 minutes BASE: Total sample, 12-64, (N=1,864).Q.44(A-F): If you could watch video content of the following lengths on a computer as well as on a TV, which one would you prefer for each length of content?

  7. TV Is Still The Preferred Screen For Video Content I would rather watch video content on my TV than my computer I think of my TV as only a screen where I can watch video from various sources like cable, DVR, DVD, PC, etc. The computer increasingly competes with the TV for my entertainment time The Internet is the future of video viewing 1 of 2BASE: Total sample, 12-64, (N=1,864).Q.46(A-G): How much do you agree or disagree with each of the following statements?

  8. Mike Vorhaus, SVP/Managing Director MVorhaus@magid.com Rohit Tote, Research Analyst RTote@magid.com

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