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Strategic Campaigning Lessons learnt Building a smarter criminal justice system

Strategic Campaigning Lessons learnt Building a smarter criminal justice system Michelle McDonnell Smart Justice Policy Officer . What’s strategic campaigning? ‘ Choosing a specific course of action that will be most effective in achieving identified objectives’.

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Strategic Campaigning Lessons learnt Building a smarter criminal justice system

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  1. Strategic Campaigning Lessons learnt Building a smarter criminal justice system Michelle McDonnell Smart Justice Policy Officer

  2. What’s strategic campaigning? ‘Choosing a specificcourse of action that will bemost effective in achieving identified objectives’. FederationToolkit Intranet: Strategic Campaigning Workshop Notes 2006. Nicole Rich: ‘Reclaiming Community Legal Centres: Maximising our potential so we can help our clients realise theirs’ Victoria Law Foundation CLC Fellowship Report.

  3. Elements of a strategic campaign • Planned actions to achieve an objective: not reactive. • Strategy to get maximum impact: • good understanding of the environment and plan for overcoming barriers to change. • effective advocacy: media strategy, strong coalition. • build profile for credibility and success. • Evaluate: what’s working and what needs to change?

  4. Smart Justice strategy • Background: addressing systemic sources of disadvantage. • Understanding law and order politics: • Media coverage of crime and violence. • Influence on voters. • Election winning criminal justice policies.

  5. Lawyers rally for increased legal aid and CLC funding in April 2010.

  6. Smart Justice strategy • Plan for 2010 election: Working towards an effective and humane criminal justice system by countering factors promoting law and order politics and media misinformation. • Three goals: • Fact sheets. • Website. • Coalition.

  7. Impact of Smart Justice • Credible voice with expanded resources: fact sheets, website. • Strong coalition. • Significant media profile. • Success creating momentum and attracting more support.

  8. Strategic learnings • Maximum impact over entire election cycle. • Value adding: Smart Justice for Young People • Allocate time for developing and maintaining coalition. • Steering committee helps with strategic focus and information sharing. • Education opportunities. • Learning to be more strategic with media in a reactive environment.

  9. Smart Justice contacts • Website: www.smartjustice.org.au • Twitter: @SmartJusticeAus and @SmartJusticeYP • Email: michelle.mcdonnell@fclc.org.au • Phone: 03 9652 1507.

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