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Discovery Environment Assessment from the Publisher and Library Perspectives

Join us at the .NETSL Annual Spring Conference to explore the future of the publishing industry from the perspectives of publishers and libraries. Discover how users get to SpringerLink and tools they use when visiting. Learn about mobile and desktop friendliness of library websites and gain insights from Google Developers PageSpeed Insights. Contact Robert Boissy for more information.

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Discovery Environment Assessment from the Publisher and Library Perspectives

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  1. NETSL Annual Spring Conference: 2014 Coming Up Roses: Growing Towards The Future Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014

  2. User Profile: Visit Data from WebTrekk • How do your users get to SpringerLink? • When you see referral type “Direct” this means the user either typed a URL of the website or a specific page, or clickeda link to the website - for example through a ToC alert e-mail, syllabus, bookmark, link in any e-mail, link on a website or blog, etc.“Direct” is all traffic that has not been directed to SpringerLink from a recognizable search box, or identifiable resolution service, such as a library catalog or discovery service search box, Google, PubMed, any Specialty Index, Springer.Commarketing site search, etc. We have come to think of direct traffic as social/shared in nature. • When do yourusers go to SpringerLink? • What tools are they using when they visit SpringerLink? • How Mobile and Desktop Friendly is yourLibrary Website? • Data from Google Developers PageSpeed Insights All data used with expressed permission of the Schools. Thank you Schools!

  3. Worldwide Visits to SpringerLink by Top 10 Referring Sites: Most Recent 12 Months

  4. Visits to SpringerLink: Last 8 Months: Top Referring Sites: RU/H: Research Universities (high research activity), 27,537 Students, Majority Undergraduate – Northeastern University

  5. Social Media Referrals from NEU to SpringerLink: Most Recent 12 Months

  6. Visits to SpringerLink in Last 12 Months by Top Referring Sites: RU/H: Research Universities (high research activity) 15,000 students, high ratio of undergraduates – University of New Hampshire

  7. Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research University (very high research activity): 12,000 students, Medical School – Yale University

  8. Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research Universities (very high research activity) : 10,000+ students, Predominantly Graduate, No Medical School

  9. Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: DRU: Doctoral/Research Universities: 4961 students, High Undergraduate, Technical Institute -- WPI

  10. Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 3148 students, Very High Undergraduate – Wesleyan University

  11. Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2141 students, Very High Undergraduate -- Williams College

  12. Visits to SpringerLink in 2013 by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2932 students, exclusively undergraduate– The College of the Holy Cross

  13. NEU Visits to SpringerLink: Last 12 Months: Days of the Week

  14. NEU Visits to SpringerLink: Last 12 Months: Hours of the Day

  15. A year of traffic from NEU to SpringerLink

  16. NEU Visits to SpringerLink: Last 12 Months: Top Browser Types

  17. NEU Visits to SpringerLink: Last 12 Months: Operating Systems

  18. NEU Visits to SpringerLink in Last 12 Months by Device Class Mobile, in my backyard

  19. Worldwide Visits to SpringerLink: Last 12 Months: Device Class Wi-Fi hotspot, Dubai

  20. NEU Visits to SpringerLink: Last 12 Months: Top Mobile Devices

  21. PageSpeed Insights from Google Developers : NEU has Great Scores! • 69 of 100 points for mobile speed • 1 red flag, 5 yellow flags • 4 green for good flags 98 of 100 points for mobile UX! 1 yellow flag 4 green for good flags 90 out of 100 points for Desktop-friendliness No red flags 5 yellow flags 5 green for good flags http://developers.google.com/speed/pagespeed/insights/ Do try this at home!

  22. Your Discovery Environment is Our Discovery Environment • WebTrekk is Springer’sin-house web analytics tool • We include web analytics data in our standard account review documents • We think this tool will help in before/after studies of discovery tool effects • We also track your downloads on a quarterly basis • We will do a discovery review for any client where usage is sub-par or falling • We send our full set of metadata to all discovery services; MARC records are public • Next big thing – author analysis – books, journals, editors • Robert.Boissy@Springer.Com +1-781-244-7918 • Account Development, Northeast/Mid-Atlantic US Spring is overdue at Springer Plainville, MA Office

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