1 / 13

ABOUT PPC

Our ascertained approach in the field of digital and online marketing and highly qualified team of web marketing professionals help us provide viable online marketing solutions of any type and size for your varied business need.

macpual
Download Presentation

ABOUT PPC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PPC PAY PER CLICK

  2. INDEXING

  3. WHAT IS PPC ? the PPC stands for Pay per Click it is an Internet Marketing Strategy that is used for online advertisements. As Paid search is commonly referred topay per click (PPC) advertising because the most common form referred to pay per click is that we have to only pay when someone clicks on our ad regardless if a sale is made or not.

  4. HOW IT WORKS ?

  5. Go beyond a Google search Do some reporting Tap the social network Ask your customers Attend a conference Check in with your suppliers Hire your competition… And watch who they're hiring Competitor Research

  6. Google Trends Google Insights for Search Google Contextual Tool Microsoft Ad Intelligence Facebook and LinkedIn keyword Research

  7. Business Goals Target Audience Keyword Research Campaign Structure Ad Copy Landing Page Development Campaign Settings Statistical Analysis Refinement Bid Management Develop Campaign Structure

  8. The headline The body text The link The keywords the ad displays for What Are You Testing For? Track and Analyze Your Results Best Practices Create adverts to test

  9. Care about SEO Text headlines Setting expectations Pure optimized HTML Provide a valuable resource for links Reduced PPC costs Landing Page Development

  10. Track Unique Instead of All Conversions Separate Call Conversion Actions Track Calls from Landing Pages Exclude Previous Converters via RLSA Conversion Tracking

  11. Test Data Conversions Smell what is selling Impressions and Clicks Run re-marketing campaigns Never Ignore Negative keywords Optimize your campaign settings Monitor Results

  12. CONTACT US AT:- www.vertexplus.com VertexPlus Softwares Pvt. Ltd. B-19, 10-B Scheme, GopalPura Road, Jaipur Rajasthan-302018(INDIA) Contact us: +91 141 6622222 +91 141-6622202

More Related