Securing the Jewish Future: Forging the Jewish Agency for Israel and the Jewish People

1. Inspire.Connect.Empower Securing the Jewish Future: Forging the Jewish Agency for Israel and the Jewish People Part II: Operationalizing the Strategy

2. Strategic change agenda: How GOI What Change FRD

3. The mission: Inspire Jews throughout the world to Connectwith their people, heritage and Land, and Empower them to build a thriving Jewish future and a strong Israel

4. Goals 1. Expand the multi-faceted significance of Israel in the identity of young Jews around the world 2. Strengthen solidarity and the commitment among Jews to build the Jewish collective (Klal Israel) 3. Increase the number of Jews who make Aliya, particularly those who do so as the fulfillment of their Jewish identity 4. Increase the number and impact of young Israelis and Jews worldwide, who, motivated by Jewish values, aid vulnerable populations and address the major challenges of Israeli civil society

5. Identity is the Key Three gateways to a stronger Jewish Identity: Jewish Identity

6. Strengthen Jewish identity based on Jewish-Zionist DNA Land People Jewish Identity Heritage Shared Responsibility

7. Responding to Imperatives Prevent young Jews from opting out and growing apart Aliya as an outcome of identity Engage young Israelis with global Jewish collective Address emergency situations Address emergency situations Serve vulnerable populations in Israel ConnectFSU Jewry ConnectFSU Jewry

8. Worldwide platform Working with young Jews Global Jewish Table Our Core Expertise Emergency First Responder Partnerships The place of Israel in Jewish identity Aliya expertise Strategic relationship with GOI

9. Two main Strategic Drivers

10. Two main Strategic Drivers • Cumulative powerful impact • Transformative identity building (Affect, Behavior, Cognition) • Unique added-value based on JAFI’s core expertise Driver?

11. Two Additional Thrusts • Comprehensive approach to the reconnection of FSU Jewry to their Jewish roots and to aliya • Comprehensive approach for Jews from countries of distress: current focus on aliya and integration of last of Ethiopian Jewry

12. Israel Experience Driver

13. Israel Experience Driver: Why? Spiral effect Connects to Israel and Israelis Graduates as leaders Builds Jewish identity Potential future Aliya

14. The Israel Experience Driver We will Integrate and Mobilize Lapid Aliya Tracks Summer Programs MASA Birthright Community involvement Pre/Post- Pre/Post- Pre/Post- Role Models (Shlichim) Educator Training Geographic partnerships (P2K)

15. The Israel Experience Driver: What is New • Adding summer programs(academic, volunteering internships) • Strategic new partnership with LAPID • Expanding and diversifying Aliya tracks • Continuum through pre & post programming • Special experience tracks for educators • Enhance impact through Leadership tracks and involving young Israelis

16. The Israel experience Driver: Measuring Success Increased numbers, recurring enrollments Graduates’ commitment and connection Graduates’ leadership Increased ‘Jewish identity’ aliyah

17. New Approach to Aliya * Through ‘Soft’ Klita, based on activists Through wider Israel engagement Through cost-effective models with local organizations Through major emphasis on remote technology Through expansion of specialized aliya tracks * Not including FSU and Ethiopia

18. Social Activism Driver

19. Social Activism Driver: Why? Jewish Renewal in Israel happening here Creates natural setting for identity development Bridging social gap through civil society Major interest among the young Empower the vulnerable through Activism

20. The Social Activism Driver We will Integrate and Mobilize Young Comm-unities ‘Serve First’: Trustees / shlichim Shin-Shin (Pre-army) Israelis Tikkun Olam Shared Activism within MASA Alumni activism in communities Diaspora Jews

21. Bridging the Social Gap in Israel MASA activists Trustees Young Comm-unities Shin-Shin (Pre-army) Weak Communities (holistic) Underserved Children & Teens Minorities Olim Youth at Risk

22. The Social Activism Driver: What is New • Pre-army (Shin-Shinim) • Expand Trustees model to Klita • Help incubate new young communities • Encourage activism tracks within MASA • MASA Leadership tracks: train for Israel advocacy & engagement • Shared ‘TikkunOlam’ initiatives • Infuse All activism programs with Jewish-Zionist content

23. The Social Activism Driver: Measuring Success Increase in activists and beneficiaries New Israeli norm of Pre-army year of activism Impact on vulnerable populations Activists become involved in voluntarism/ social change Impact on social gap in Israel Activists become Jewishly engaged

24. The New Jewish Agency: Focus on… Impact through powerful Drivers New approach to Aliya Partnership as key mode of operation Young Jews – no borders

25. Next steps • Program Design : strategy, performance indicators • Organizational Structure: detailed design & processes • Operational Budget: gradual realignment beginning with 2011 budget • New Resources: FRD efforts, new paradigm of partnership with GOI, increased fee-for-service; • Governance: revision in light of new organizational structure

26. Inspire.Connect.Empower