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Natural Capitalism Modules for MBA Programs 2003 WRI BELL Conference Christina Page

Natural Capitalism Modules for MBA Programs 2003 WRI BELL Conference Christina Page Rocky Mountain Institute. about RMI. An nonprofit research and consulting organization that fosters the efficient and restorative use of resources. Principles of Natural Capitalism.

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Natural Capitalism Modules for MBA Programs 2003 WRI BELL Conference Christina Page

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  1. Natural Capitalism Modules for MBA Programs 2003 WRI BELL Conference Christina Page Rocky Mountain Institute

  2. about RMI An nonprofit research and consulting organization that fosters the efficient and restorative use of resources.

  3. Principles of Natural Capitalism 1. Radically increased resource productivity 2. Biomimicry: closed loops, no waste, no toxicity 3. Shift from products to services 4. Reinvest in natural capital

  4. Natural Capitalism for MBA Students • Pilot modules with Professor Tom Dean of CU Boulder in fall 2003 • Graduate and undergraduate students in business • In Phase II, expand to other schools and programs

  5. Natural Capitalism for MBA Students • Detailed Natural Capitalism examples students can examine & discuss in-depth • Integration with core MBA skills (marketing, strategy, operations, finance) • Tools for addressing real-life barriers

  6. ZipCar Short -term, frequent use “Mobility service” without the hassles of car ownership (parking, repair, etc.) Vehicles suited to purpose Shift from Product to Service

  7. Zipcar markets convenience and affordability -- sustainability is not the leading point “Don’t lead with your green chin!” Product to Service and Marketing

  8. Economics & Reinvesting in Natural Capital New York City needed to upgrade their drinking water system …A new water filtration plant would have cost them $6-$8 billion, plus annual maintenance fees of $300-$500 million.

  9. Instead, City is investing in the integrity of the watershed by purchasing land as buffers & upgrading local sewage treatment plants …Cost = $1.7 billion

  10. Addressing Barriers: Payback Requirements Know how to find the low-hanging fruit Simple concepts: framing in terms of Internal Rate of Return instead of Simple Payback Whole systems thinking: for an efficiency program, include both energy and non-energy benefits

  11. Rocky Mountain Institute Chris Page cpage@rmi.org 970/927-7323 http://www.rmi.org

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