Building Community Online: AADE

1. Building Community Online: AADE Engagement Strategies for Online Member Participation Presented by: December 5, 2010 Maddie Grant, CAE Chief Social Media Strategist [email_address] Lindy Dreyer Chief Social Media Marketer [email_address]

2. Agenda (Part 1) <ul><li>How members are already engaging online </li></ul><ul><li>Practical ways to engage members (homebase launch strategies) </li></ul><ul><li>Promoting the AADE networks to stakeholders online </li></ul> Agenda (Part 1) <ul><li>How members are already engaging online </li></ul><ul><li>Practical ways to engage members (homebase launch strategies) </li></ul><ul><li>Promoting the AADE networks to stakeholders online </li></ul>

3. Agenda (Part 2) <ul><li>Build a 6-week plan to engage members </li></ul> Agenda (Part 2) <ul><li>Build a 6-week plan to engage members </li></ul>

4. Homebase + Outposts The Online Ecosystem

5. 500 million users (and counting) 1,709 on AADE official page Barbecue with family and friends 32 % over 35 (Boomers fastest growing) 80 million users (and counting) 432 on AADE official group Business lunch 70% over 35 (33% over 50!) 175 million users (and counting) 704 following AADE official account Happy hour free-for-all 38% over 35 Source: Quantcast Outposts: “ The Big 3” 500 million users (and counting) 1,709 on AADE official page Barbecue with family and friends 32 % over 35 (Boomers fastest growing) 80 million users (and counting) 432 on AADE official group Business lunch 70% over 35 (33% over 50!) 175 million users (and counting) 704 following AADE official account Happy hour free-for-all 38% over 35 Source: Quantcast Outposts: “ The Big 3”

6. Your Homebase

7. <ul><li>Practical ways to engage members </li></ul><ul><li>(Launching your Homebase) </li></ul> <ul><li>Practical ways to engage members </li></ul><ul><li>(Launching your Homebase) </li></ul>

8. Engagement Strategies <ul><li>Set the scene before the guests arrive. </li></ul> Engagement Strategies <ul><li>Set the scene before the guests arrive. </li></ul>

9. Engagement Strategies <ul><ul><li>3 Tips for Making News Items Shareable </li></ul></ul><ul><ul><li>Post to the news section at least weekly. </li></ul></ul><ul><ul><li>Mix up formats. </li></ul></ul><ul><ul><ul><li>Numbered Lists: Top 5… 10 Best… 3 New… </li></ul></ul></ul><ul><ul><ul><li>Curated links: Must-read links for January </li></ul></ul></ul><ul><ul><ul><li>Guest Posts: Sharlene Emerson talks about… </li></ul></ul></ul><ul><ul><li>Be the first to share your own posts. </li></ul></ul> Engagement Strategies <ul><ul><li>3 Tips for Making News Items Shareable </li></ul></ul><ul><ul><li>Post to the news section at least weekly. </li></ul></ul><ul><ul><li>Mix up formats. </li></ul></ul><ul><ul><ul><li>Numbered Lists: Top 5… 10 Best… 3 New… </li></ul></ul></ul><ul><ul><ul><li>Curated links: Must-read links for January </li></ul></ul></ul><ul><ul><ul><li>Guest Posts: Sharlene Emerson talks about… </li></ul></ul></ul><ul><ul><li>Be the first to share your own posts. </li></ul></ul>

10. . Engagement Strategies <ul><li>Set the scene before the guests arrive. </li></ul>

11. . Engagement Strategies <ul><ul><li>3 Tips for Jump Starting Discussions </li></ul></ul><ul><ul><li>Ask questions that members can answer. </li></ul></ul><ul><ul><ul><li>Be provocative. </li></ul></ul></ul><ul><ul><ul><li>Share links, but don’t rely on them for discussion. </li></ul></ul></ul><ul><ul><li>Request a response in the subject line. </li></ul></ul><ul><ul><ul><li>Keep it simple and be specific. </li></ul></ul></ul><ul><ul><li>Post a new discussion topic weekly. </li></ul></ul>

12. . Finding Champions <ul><ul><li>Who are your champions? </li></ul></ul><ul><ul><li>Where can you find them? </li></ul></ul><ul><ul><li>How will you recruit them? </li></ul></ul>

13. . Face-to-Face Strategies <ul><ul><li>How might you cover F2F events before and after the event? </li></ul></ul><ul><ul><li>How might you promote the MY AADE NETWORK at your next F2F event? </li></ul></ul>

14. . More Promotion Strategies <ul><ul><li>One-to-one beats one-to-many. </li></ul></ul><ul><ul><li>Tag, you’re it! Mention people by name. </li></ul></ul><ul><ul><ul><li>Email them a heads-up. </li></ul></ul></ul><ul><ul><ul><li>Curated links: Must-read links for January </li></ul></ul></ul><ul><ul><ul><li>Guest Posts: Sharlene Emerson talks about… </li></ul></ul></ul><ul><ul><li>Make personal requests by email to people you know could add to the discussion. </li></ul></ul>

15. . More Promotion Strategies <ul><ul><li>Word of mouth through outposts </li></ul></ul><ul><ul><li>Talkers, Topics, Tools, Take Part, Track </li></ul></ul>

16. . PART 2: 6-Week Plan <ul><ul><li>Explanation of worksheet (10 minutes) </li></ul></ul><ul><ul><li>Individual work time (10 minutes) </li></ul></ul><ul><ul><li>Table discussion (20 minutes) </li></ul></ul><ul><ul><li>Q & A (20 minutes) </li></ul></ul>