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Social Networking For Events Part 2 of 3: Plans and Platforms

SocialFish present Part 2 of a 3 part series on Social Networking for Events and Tradeshows. In this Webinar, we dive into the nitty-gritty and investigate the public platforms and the white-label proprietary networks to determine which ones will make your social networking goals a reality. The recording is available here: http://bit.ly/9GXswq

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Social Networking For Events Part 2 of 3: Plans and Platforms

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  1. Social Networking For Events Part 2 of 3: Plans and Platforms Image credit: Eboy FooBar Poster Social Networking for Events: Plans and Platforms Sterling Raphael, NFi Studios Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish

  2. Today’s Session <ul><li>Introduction/Recap of Part 1 </li></ul><ul><li>Homebase vs. Outposts </li></ul><ul><li>Mobile </li></ul><ul><li>Homebase platform: MemberFuse at the SEMA Show </li></ul><ul><li>Where to start </li></ul> Today’s Session <ul><li>Introduction/Recap of Part 1 </li></ul><ul><li>Homebase vs. Outposts </li></ul><ul><li>Mobile </li></ul><ul><li>Homebase platform: MemberFuse at the SEMA Show </li></ul><ul><li>Where to start </li></ul>

  3. Homebase vs. Outposts

  4. Ecosystem

  5. SURVEY: What platforms are you using for your events? <ul><li>Facebook (Page / Community Page / Group / Event) </li></ul><ul><li>LinkedIn (Group / Event) </li></ul><ul><li>Twitter account specific to the show </li></ul><ul><li>Private, branded social network </li></ul><ul><li>Blog </li></ul><ul><li>Other </li></ul><ul><li>None…yet. </li></ul> SURVEY: What platforms are you using for your events? <ul><li>Facebook (Page / Community Page / Group / Event) </li></ul><ul><li>LinkedIn (Group / Event) </li></ul><ul><li>Twitter account specific to the show </li></ul><ul><li>Private, branded social network </li></ul><ul><li>Blog </li></ul><ul><li>Other </li></ul><ul><li>None…yet. </li></ul>

  6. Outposts Facebook LinkedIn Twitter

  7. ...How do we find out where our audience is?

  8. Outpost - Foursquare

  9. Mobile

  10. . Homebase: Show Website

  11. . Today’s Session <ul><li>Introduction/Recap of Part 1 </li></ul><ul><li>Homebase vs. Outposts </li></ul><ul><li>Mobile </li></ul><ul><li>Homebase platform: MemberFuse at the SEMA Show </li></ul><ul><li>Where to start </li></ul>

  12. . Specialty Equipment Market Association

  13. . SEMA Before NFi Studios Partnership <ul><li>Old Technology </li></ul><ul><li>Out-dated look and feel </li></ul><ul><li>Hard-to-manage content </li></ul><ul><li>Non-intuitive navigation </li></ul><ul><li>Grandfathered, non-internet based AMS </li></ul>

  14. . SEMA Web Sites <ul><li>Enjoy the Drive – Consumer enthusiast social media aggregation site </li></ul><ul><li>Show Matching – SEMA/AAPEX attendee match making site with agenda and event management </li></ul><ul><li>MySEMA – 24/7 SEMA Community, powered by MemberFuse™ </li></ul><ul><li>SEMA.org – SEMA’s website powered by an integrated CMS solution </li></ul>

  15. . Enjoy the Drive <ul><li>Bringing social media to the largest expo </li></ul><ul><li>Bring new technology to the industry </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Trending Topic </li></ul><ul><li>Unique User Experience </li></ul>

  16. . Enjoy the Drive <ul><li>Issues to overcome </li></ul><ul><ul><li>Need approval process </li></ul></ul><ul><ul><li>Technology gap </li></ul></ul><ul><ul><li>Entirely public site built on MemberFuse Platform </li></ul></ul><ul><li>Program Expansion </li></ul><ul><ul><li>Successful Inaugural Year </li></ul></ul><ul><ul><li>Expanded to thousands of Consumer Enthusiasts </li></ul></ul>

  17. . Show Matching <ul><li>Show Matching Welcome Screen </li></ul>

  18. . Show Matching <ul><li>Exhibitor Matches Screen </li></ul>

  19. . Show Matching <ul><li>Buyers and exhibitors matched based on product interest </li></ul><ul><li>Attendees matched to events based on product interest </li></ul><ul><li>Ability to update individual profile to improve matches to buyers </li></ul><ul><li>Show itinerary planning </li></ul><ul><li>Attendee messaging </li></ul>

  20. . Show Matching <ul><li>Show Matching 2009 Statistics </li></ul>

  21. . MySEMA Community <ul><li>Relevant Dashboard Experience </li></ul>

  22. . MySEMA Community <ul><li>Member Profiles </li></ul>

  23. . MySEMA Community <ul><li>MySEMA Version 2.0 – User Profile </li></ul>

  24. . Targeted Content <ul><li>Aggregated content from Community and CMS </li></ul><ul><li>Matched to users by “MySEMA Interests” </li></ul>

  25. . Organic Organizational Management <ul><li>Members can update their own data </li></ul><ul><li>Primary contacts of companies can update organizational data </li></ul><ul><ul><li>Demographic information </li></ul></ul><ul><ul><li>Approve user registrations </li></ul></ul><ul><li>Targeted email blasts to unresponsive users </li></ul><ul><ul><li>Help engage users into the system </li></ul></ul><ul><ul><li>Help membership collect newest data </li></ul></ul><ul><li>Registration </li></ul><ul><ul><li>Allow employees of member companies to sign-up for account </li></ul></ul>

  26. . Pay for Content <ul><li>Instant industry content as a file download </li></ul><ul><li>Revenue stream for industry content </li></ul><ul><li>Content for Members </li></ul><ul><ul><li>Free or reduced pricing model </li></ul></ul><ul><li>Future of Pay for Content </li></ul><ul><ul><li>Simple Event Registration </li></ul></ul><ul><ul><li>Physical Content/Merchandise </li></ul></ul>

  27. . Analyzing Metrics <ul><li>Community Reporting: What numbers are important? </li></ul><ul><li>Google Analytics </li></ul><ul><li>Server Traffic </li></ul>

  28. . SEMA & NFi Projects Roadmap <ul><li>Online Member Applications </li></ul><ul><ul><li>Member Application & Renewal </li></ul></ul><ul><ul><li>Leveraging xWeb </li></ul></ul><ul><li>SEMA Show </li></ul><ul><ul><li>Online Exhibitor Registration Leveraging xWeb </li></ul></ul><ul><ul><li>Show Matching (second year) </li></ul></ul><ul><ul><ul><li>Increased integrations with attendee registration </li></ul></ul></ul><ul><ul><ul><li>Increased integration with exhibitor database using xWeb </li></ul></ul></ul><ul><li>Enjoy the Drive (second year) </li></ul><ul><ul><li>Separate Enthusiast Community </li></ul></ul><ul><ul><li>Enhanced integrations </li></ul></ul>

  29. . Let’s answer some questions! Over to you...

  30. . Lindy Dreyer SocialFish [email_address] @lindydreyer on Twit ter Maddie Grant, CAE SocialFish maddie@ socialf ish.org @madd iegrant on Twitt er Sterling Raphael NFi Studios [email_address] @sterlingraphael on Twi tter

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