Social Networking for Events Part 3 of 3: Building Engagement

1. Social Networking for Events Part 3 of 3: Building Engagement Social Networking for Events: Building Engagement Peter Hutchins, ASAE Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish Image credit: Eboy FooBar Poster

2. Today’s Session <ul><li>Introduction + recap of Part I & II </li></ul><ul><li>Why engagement? </li></ul><ul><li>Case Study: How ASAE does it </li></ul><ul><li>Over to you! </li></ul> Today’s Session <ul><li>Introduction + recap of Part I & II </li></ul><ul><li>Why engagement? </li></ul><ul><li>Case Study: How ASAE does it </li></ul><ul><li>Over to you! </li></ul>

3. Why engagement? The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog Why engagement? The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog

4. Remember this?... From the attendee point of view Purchased from iStockphoto Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation) Remember this?... From the attendee point of view Purchased from iStockphoto Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)

5. Now from the show organizer’s point of view Word of mouth Image credit: marfis75 on Flickr Image credit: Thomas Hawk on Flickr Visualization from Mentionmap Attendee experience (learning / social) Content capture (photos, video, blogs) Now from the show organizer’s point of view Word of mouth Image credit: marfis75 on Flickr Image credit: Thomas Hawk on Flickr Visualization from Mentionmap Attendee experience (learning / social) Content capture (photos, video, blogs)

6. All of which help with... Community building! Image credit: o palsson on Flickr All of which help with... Community building! Image credit: o palsson on Flickr

7. Attendee experience - connecting attendees, exhibitors, sponsors, show staff - building buzz and excitement - ensuring logistics run smoothly - adding a conversation layer to the educational experience The better the experience, the likelier they’ll return! Image credit: marfis75 on Flickr Attendee experience - connecting attendees, exhibitors, sponsors, show staff - building buzz and excitement - ensuring logistics run smoothly - adding a conversation layer to the educational experience The better the experience, the likelier they’ll return! Image credit: marfis75 on Flickr

8. Content capture - photos - videos - blog posts - livestreaming - Twitter conversation - recordings - speaker promo - sponsor promo - official blog posts - contests - photos Official User-generated Knowledge management / event archive / promo for next year... Image credit: Thomas Hawk on Flickr Content capture - photos - videos - blog posts - livestreaming - Twitter conversation - recordings - speaker promo - sponsor promo - official blog posts - contests - photos Official User-generated Knowledge management / event archive / promo for next year... Image credit: Thomas Hawk on Flickr

9. Word of Mouth - Pre-show promotion and marketing - On-site sharing of content to virtual audience - Real-time feedback - Encouraging networking relationships - Enabling the long tail of conversation post-show The community stays connected to the show! Visualization from Mentionmap Word of Mouth - Pre-show promotion and marketing - On-site sharing of content to virtual audience - Real-time feedback - Encouraging networking relationships - Enabling the long tail of conversation post-show The community stays connected to the show! Visualization from Mentionmap

10. . Let’s see this in action.

11. . Social Media Strategy At Its Most Basic <ul><li>Listen – get into the tools and see what your community is saying </li></ul><ul><li>Engage – interact and participate with the community </li></ul><ul><li>Influence – mobilize the community </li></ul>

12. . Why Use Social Media? <ul><li>Reach Your Existing Community </li></ul><ul><li>Expand/Create New Communities </li></ul><ul><li>Enhance/Support Existing Message Distribution & Efforts </li></ul><ul><li>Observe Market Trends </li></ul><ul><li>Overall web market share of traffic </li></ul>

13. . Engaging - Twitter www.asaecenter.org

14. . Leveraging Twitter Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates

15. . Facebook www.asaecenter.org

16. . LinkedIn Group www.asaecenter.org

17. . www.asaecenter.org YouTube Channel

18. . Learning - Video: YouTube

19. . Learning - Pictures: Flickr www.asaecenter.org

20. . Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more

21. . www.asaecenter.org The Tangled Web … LinkedIn Your Org Site Event Micro-Site FaceBook YouTube Flickr blog Your Directory Twitter

22. . Let’s answer some questions! Over to you...

23. . Lindy Dreyer SocialFish [email_address] @ lindydreyer on Twitter Maddie Grant, CAE SocialFish [email_address] @ maddiegrant on Twitter Peter Hutchins American Society of Association Executives [email_address] @ PeterHutchins on Twitter www.asaecenter.org