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2011 Minneapolis – St. Paul Visitor Count and Profile. Kevin Hanstad November 2, 2012. Minneapolis Visitors. 35+ years of age Earn up to $100,000 Half are one adult traveling alone However, the average traveling party is 1.9 persons Only 15% bring children along
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2011Minneapolis – St. Paul Visitor Count and Profile Kevin Hanstad November 2, 2012
Minneapolis Visitors • 35+ years of age • Earn up to $100,000 • Half are one adult traveling alone • However, the average traveling party is 1.9 persons • Only 15% bring children along • One-half are from Minnesota • A quarter are from the bordering states of Wisconsin, Iowa and the Dakotas • Half are visiting for the day only • Eight out of ten travel by automobile for an average of 311 miles one-way • 73% make return visits • 6.9 visits on average across a three-year period
Minneapolis Visitors (Continued) • 80% visit for leisure and 20% for business • Stay for three nights on average if an overnight trip • Spend $80 per person per day • Participate in four key activities • Sports (professional, winter and amateur) • Shopping • Friends and Family Events (weddings, funerals, holidays, reunions and graduations) • Family Entertainment (zoo, aquarium, and amusement / water parks)
Visitors to Minneapolis – St. Paul(Millions) + 6.1% Source: D.K. Shifflet & Associates, Ltd.
Leisure Visitors to Minneapolis – St. Paul(Millions) + 6.1% Source: D.K. Shifflet & Associates, Ltd.
Visitor Spending in Minneapolis – St. Paul(Millions) + 10.2% Source: D.K. Shifflet & Associates, Ltd.
Leisure Visitor Spending in Minneapolis – St. Paul (Millions) + 11.4% Source: D.K. Shifflet & Associates, Ltd.
Age of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Average Age of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Generation of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Marital Status of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Household Size Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Average Size of Household Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Presence of Children in the Household Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Income of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Average Income of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Occupation of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Education of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
State of Origin Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
City of Origin 38% Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Length of Trip Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Length of Stay Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Average Number of Nights on Overnight Trips Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Type of Accommodations Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Purpose of Visit Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Purpose of Visit Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Traveling Party 1.9 Persons on Average 46% Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Number of Visits in Past Three Years 73% Return Rate 6.9 Visits on Average Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Expenditures Per Person Per Day Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Days Based”
Primary Activities Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Primary Activities Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Primary Activities Indexed to USA Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”
Destination Rating (Ten-Point Scale: 1 = “Poor” and 10 = “Excellent”) Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Month Trip Started Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
Mode of Transportation Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”
One Way Distance Traveled by Automobile Average = 311 Miles Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based”