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The Car Man Show Radio/TV Media Kit

The Car Man Show Radio/TV Media Kit. Who Is The CAR MAN? . Don Houston….! Don Houston was given the nickname “The CAR MAN” because of his vast experience in the car business. Don has been in the automotive business for a total of 15 years.

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The Car Man Show Radio/TV Media Kit

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  1. The Car Man Show Radio/TV Media Kit

  2. Who Is The CAR MAN? Don Houston….! Don Houston was given the nickname “The CAR MAN” because of his vast experience in the car business. Don has been in the automotive business for a total of 15 years. Don has also been on radio for approximately 10 years. He has promoted car dealerships and other auto-related businesses on radio in Detroit, Chicago, Cleveland, Miami, Washington DC, Baltimore and Georgia. What Don loves most about radio is talking to and helping the consumer. Over the past 8 years, he has educated millions about automotive related issues. Don is a well-recognized legend in the automotive industry and his knowledge can be of help to automotive dealers and automobile customers.

  3. What Is The Car Man Show? The CAR MAN Show has taken the auto industry by storm. This one-hour live radio / ½ hour TV show is the Auto Industry’s 1st Auto Magazine on radio/TV that promotes top experts in the Auto industry, including auto dealership representatives from local dealers. Each week the CAR MAN Show features auto industry experts who discuss their products and/or services. Each show will produce instant sales leads. In 2005, the Car Man Show increased from 4 shows per month to 12 shows. In 2006, the Car Man Show generated over 3000 sales leads. In 2007, the Car Man Show generated over 5000 sales leads with over 24 shows per month. One client sold over 250 new cars. Our goal is to deliver workable sales leads each and every show! THE CAR MAN SHOW CAN TARGET THE CONSUMER YOU NEED!! “The Car Man Show has given us the best return for our investment based on anything the dealership has done….” - quote from one of our satisfied dealership clients WE ARE THE INDUSTRY’S #1 LEAD GENERATOR! OVER 10,000 SALES LEADS! OTHER DEALERS ARE SELLING CARS USING THE CAR MAN SHOW! WHY NOT YOU?

  4. The Car Man Show Numbers

  5. The Car Man Radio Station WGPR 107.5 FM • Saturdays Noon – 1pm • Sundays 4:30 – 5:30pm • 50 Watt Station (one of the strongest signals in Detroit) • Station can be heard 80 miles out of Detroit • Audience primarily African American 25-54 • An equal balance of men and women listeners

  6. Car Man TV Station • Show will be televised on WADL TV 38 – Detroit’s Urban TV Station • 5,000,000 Watts – the most powerful station in Michigan • Carried in over 2,000,000 households • Show will broadcast on: ComCast, WideOpenWest, SBC, DirecTV, Dish Network and UHF. (Everyone who has a television will have an opportunity to view the show.) • WADL is the only African American local TV station in the country.

  7. Media Marketing Comparison

  8. Car Man TV Prime-Time Your dealership will be featured Monday thru Friday for a full 30 minutes as the automotive sponsor during WADL’s #1 Program, The Jeffersons from 7pm – 7:30pm. Here’s What You Get: • One :10 Sponsorship Promo placed before show open • Customized Sales Crawl during entire show (highlighting different dealership cars and specials) • Three 2 minute breaks inside of each show in which the Car Man is on location at your dealership to promote sales, interview customers and drive traffic to your store • Twenty Two :10 Promos to air Monday – Saturday 7am – 10am

  9. Car Man TV Prime-Time PackagesDaily Coverage Package A - $6798 • 2 Week Promotion • 10 Shows (5 shows per week Monday – Friday) • (30) 2 Minute Breaks Inside Show • (44) 10 Second Promotions for Show • 150 Minutes of a Customized Sales Crawl (approximately 15 minutes each show) • Projected Sales Leads 150 Package B - $3399 • 1 Week Promotion • 5 Shows (5 shows in 1 week Monday – Friday) • (15) 2 Minute Breaks Inside Show • 75 Minutes of Customized Sales Crawl (approximately 15 minutes each show) • Project Sales Leads 100 (Important Note! The Car Man ½ Hour Show receives an average of 40 – 60 calls)

  10. Car Man Show Packages cont. Car Man TV • (1) 30 Minute show = $2999 • (2) 30 Minute shows = $5499 (price includes full production & editing) Description: The show will give a visual effect to what’s done on radio with the ability to show cars. • 5 Day Prime-Time Blitz for 1 week Monday – Friday

  11. Car Man Show Packages Car Man Radio 1 Show = $1499 2 Shows or more = $1399 Description: Dealership representative will be interviewed on the show by “The Car Man”. The show will cover dealership product, specials and incentives and any other topics to generate listener interest.

  12. New Car Man Specials Radio (2) 2 Minute Interviews - $211 (4) 5 Minute Interviews - $411 11 Business Spotlights - $211 TV (2) 30 Second Commercials - $311 (4) 30 Second Commercials - $511 Or 1 Open Sponsorship - $111 1 Open & Close Sponsorship -$211 Website (Prices Are For Remainder of Year & Includes Full Design of Ad) Car Sales Directory - $111 Banner Ad - $111 Car Man Fix It Center - $111 Special of the Month Package (2) 5 Minute Interviews (2) 2 Minute Interviews 10 Business Spotlights Free Web Ad for the Rest of the Year Package Total = $611

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