How to develop sustainable destinations

1. How to developsustainable destinations Innovative approaches Key elements to shape a destination Hot topics - sense the opportunities

2. Understanding sustainable development • Integrate SD thinking in tourism: Holistic, participation, long-term etc. • Make it practical = know + show how • Good destination development concepts • Linking tourism education and SD knowledge • Competence development, MSEs and other actors  Learning concepts

3. Cooperation models - from PPP to PPPP • Participatory approaches • People-public-private partnerships • Community mapping • Destination experiences • Professional DMOs • Co-opetition

4. Destination = Community • Respecting and reflecting local values • Linking tourism and community development • Citizens as hosts • Joint implementation • Improving local economy and competitiveness

5. Hot topic:Development of MSEs • The enterprisesare the destination dynamos • Service quality • Creatingenterprises • Support mechanisms • SME networking and mentoring

6. Hot topic:Innovation in Enterprises • Innovation capacity • SD as a new innovation driver • Experience focused development • Relation innovation: Networking • Blue ocean strategy

7. Innovation in tourism enterprises - especially micro-SMEs / MSEs Tool Box Methods & Tools Innovation agent Roles & Competences Situations Cultures & Systems

8. Hot topic:Local Culture • Different culture concepts • Community values • Cultural heritage • Artistic expressions • Community as ”innovation capital” - ABCD method • Events based on local traditions • Developing ”Creative meeting places”

9. Hot topic:Local & regional produce • Key to local culture • Culinary tourism • Quality, ecology, senses • Distribution & storage • Local and E-sales • Locally based production • Telling the story - buying, eating etc.

10. Hot topic:Local & regional produce • Producers + restaurants • ”new + tradition” dishes • Innovation via cross- sectoral cooperation • Culinary Academies and Experience centers • Experience trips to producers

11. Hot topic:Nature Quality - Xperience • Accessibility is a key factor • Eco-awareness raising • Nature interpretation • Visitor  Learning centers • Routes and paths • Nature park concepts • Carrying capacity - further developed

12. Entertainment Education Esthetic Escapism Hot topic:Experience Economy • Focus on the individual • Engaging the guest • 4 experience dimensions • Meaningful context • Experience profile of the destination • Experience oriented business development • Linking experience economy and SD

13. Hot topic:Branding & Marketing • Reflecting core values of the Destination • Community-based branding-processes • Experience marketing • Full time marketing • Story-telling and -living • Use of attractors / icons Image Identity

14. Networking - Worknets • Strong instrument for sustainable tourism innovation • Business networks - across sectors • Multi-stakeholder, ExEx- and Project networks

15. Destination Change AgentFacilitating the changeprocess • The Culture of Change • The amoeba theory • The Change Agent • is • The innovation access • to the organisation • Promoter of new ideas, • solutions, directions • Innovation marketer • and communicator

16. Destination Development • Part of Local Agenda 21 processes • Multi-stakeholder approaches • Respecting local communities and cultural values • Destination networks • Innovative models

18. www.DestiLink.net Bjarne Rasmussen Coordinator of Sustainable Region Zealand Region Zealand Local Agenda 21 Secretariat Alléen 15, DK-4180 Soroe, Denmark T: +45 57 87 58 38 - mobile +45 20 42 48 51 F: +45 57 87 58 99 E: br@regionsjaelland.dk