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The DestiLink Approach How to develop sustainable destinations

The DestiLink Approach How to develop sustainable destinations. The DestiLink philosophy Hot topics - sense the opportunities The magic - what makes it work?. Understanding sustainable development. Integrate SD thinking in tourism: Holistic, participation, long-term etc.

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The DestiLink Approach How to develop sustainable destinations

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  1. The DestiLink ApproachHow to develop sustainable destinations The DestiLink philosophy Hot topics - sense the opportunities The magic - what makes it work?

  2. Understanding sustainable development • Integrate SD thinking in tourism: Holistic, participation, long-term etc. • Make it practical = know + show how • Good destination development concepts • Linking tourism education and SD knowledge • Competence development, MSEs and other actors  Learning concepts

  3. Cooperation models - from PPP to PPPP • Participatory approaches • People-public-private partnerships • Community mapping • Destination experiences • Professional DMOs • Co-opetition

  4. Destination = Community • Respecting and reflecting local values • Linking tourism and community development • Citizens as hosts • Joint implementation • Improving local economy and competitiveness

  5. Hot topic:Development of MSEs • The enterprises are the (economic) destination dynamos • Service quality • Support mechanisms • Creating and supporting enterprises • Future-thinking of entrepreneurs • SME networking and mentoring

  6. Hot topic:Development of MSEs Two DestiLink products

  7. Hot topic:Innovation in Enterprises • Innovation capacity • SD as a new innovation driver • Experience focused development • Relation innovation: Networking • Blue ocean strategy

  8. Innovation in tourism enterprises - especially micro-SMEs / MSEs Tool Box Methods & Tools Innovation agent Roles & Competences Situations Cultures & Systems

  9. Hot topic:Local Culture • Different culture concepts • Community values • Cultural heritage • Artistic expressions • Community as ”innovation capital” - ABCD method • Events based on local traditions • Developing ”Creative meeting places”

  10. Hot topic:Local & regional produce • Key to local culture • Culinary tourism • Quality, ecology, senses • Distribution & storage • Local and E-sales • Locally based production • Telling the story - buying, eating etc.

  11. Hot topic:Local & regional produce • Producers + restaurants • ”new + tradition” dishes • Innovation via cross- sectoral cooperation • Culinary Academies and Experience centers • Experience trips to producers

  12. Hot topic:Nature Quality - Xperience • Accessibility is a key factor • Eco-awareness raising • Nature interpretation • Visitor  Learning centers • Routes and paths • Nature park concepts • Carrying capacity - further developed

  13. Entertainment Education Esthetic Escapism Hot topic:Experience Economy • Focus on the individual • Engaging the guest • 4 experience dimensions • Meaningful context • Experience profile of the destination • Experience oriented business development • Linking experience economy and SD

  14. Xp 1.0 Xp 2.0 Xp 3.0 Company control vs. self direction Staging Co-creation Company creation Personal journey Individual creation

  15. Hot topic:Branding & Marketing • Reflecting core values of the Destination • Community-based branding-processes • Experience marketing • Full time marketing • Story-telling and -living • Use of attractors / icons Image Identity

  16. Cool topic:Eco-friendly Transportation • Mobility has NOT been a key issue in this project • Must be addressed in all destination development • Transport reduction • Eco-friendly means of transport: Low/No energy; RE; Collective

  17. Destination Development • Part of Local Agenda 21 processes • Multi-stakeholder approaches • Respecting local communities and cultural values • Destination networks • Innovative models

  18. Networking - Worknets • Strong instrument for sustainable tourism innovation • Business networks - across sectors • Multi-stakeholder, ExEx- and Project networks

  19. Destination Change AgentFacilitating the change process • The Culture of Change • The amoeba theory • The Change Agent • is • The innovation access • to the organisation • Promoter of new ideas, • solutions, directions • Innovation marketer • and communicator

  20. The DestiLink XperienceA Network & Learning Approach • A diversity of Destinations from all parts of Europe - opportunity for ”benchmarking” • Linking researchers and practitioners • Great variety of topics related to Destination Development - ”almost everything” • Open-minded people

  21. The DestiLink XperienceA Network & Learning Approach • Interaction - among partners and with local actors - dialogue and involvement • Hands on - site visits and good practice examples • Appreciative cooperation culture - informal and social network • DestIdentity: thematic receptions with local food specialities and telling a story

  22. Desti Link Thank you for listening

  23. www.DestiLink.net Bjarne Rasmussen Coordinator of Sustainable Region Zealand Region Zealand Local Agenda 21 Secretariat Alléen 15, DK-4180 Soroe, Denmark T: +45 57 87 58 38 - mobile +45 20 42 48 51 F: +45 57 87 58 99 E: br@regionsjaelland.dk

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