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Double Degree MSc in Strategic Marketing Management

Double Degree MSc in Strategic Marketing Management. Tuesday 8 October 2013. Possibilities during your 2nd year. What is a Double Degree?. Study at two internationally acclaimed institutions and receive two degrees

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Double Degree MSc in Strategic Marketing Management

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  1. Double DegreeMSc in Strategic Marketing Management Tuesday 8 October 2013

  2. Possibilities during your 2nd year

  3. What is a Double Degree? • Study at twointernationallyacclaimedinstitutions and receivetwodegrees • Spend the first academicyear at BI and thesecondacademicyear at the University of Groningen • Receivetwo full degreescompletingthem in the ”same time” that it wouldtake to earnone

  4. Friends for life New academicimpulses WhygoAbroad?Why Double Degree? Cultural experience Improvedlanguageskills Attractive for internationalcompanies Social experience International experience International network

  5. Whytake a Double Degree?Benefits! A one-yearcultural and socialexperienceabroad A degree from a toprankedinternationalinstitution in addition to your BI degree Possibility to takecourses and specializationsthatare not available at BI Exposure to excellentresearchenvironments An internationalnetwork Excellentpreparation for a career in internationalorganisations

  6. Universityof Groningen • Founded in 1614 • Research University • 25.211registereddegreestudents • 2.250 international students (10%) • 1.191 PhDstudents, 50% international • 321 PhDdissertations • ± 4,996research publications • Turnover: 523,7 million

  7. City ofGroningen • Founded in 1040 • Social, cultural and economiccapital of the north of the Netherlands • Universitytown: 180.000 inhabitants, 45.000 students! • Ranked 1st in an independent EU surveyaboutquality of life in 75 major Europeancities. • VotedBest city centre and Safest city in the Netherlands.

  8. Structures • Groningen University: • 3 Bachelor+ 1 Master • Degree MSc Marketing, Marketing Intelligence

  9. Year 1 BI • Strategic Management • Financial Management • Understandingthe Consumer • Service Marketing • Brand Management • Research Methodology • Applied Business Ethics • Marketing Finance • Mutivariate Data Analysis • Research Proposalcourse (10 credits)

  10. Year 2 GroningenMSc Marketing, specialising in MarketingIntelligence • Strategic Marketing – 5 ECTS • Marketing Research Methods – 5 ECTS • ConsumerPsychology – 5 ECTS • Market Models – 5 ECTS • Marketing Engineering – 5 ECTS • CustomerModels – 5 ECTS • 2 Electives: 10 ECTS • Thesis 20 ECTS in Spring term Individual

  11. Who’sEligible? Selectiontakesplace in the first yearofyourMSc. Wearelooking for motivatedcandidateswithgoodGPA’s. Double Degree: Recommended GPA average B, no pending subjects Exchange: Strong C How to apply – online @BI Letter of motivation (in English) CV (in English) Application deadline: February 1

  12. Application process • A two-step process • Apply to the International Relations Office • 1 February, 2014 - Nomination beginning of March • Apply to the host university • Final offer of the DD place

  13. Costs & Scholarship • You pay tuition to BI • Loan and scholarship in Lånekassen • Scholarship: Erasmus www.lanekassen.no www.ansa.no

  14. Contact persons Exchange, International Office: www.bi.edu/exchangeHegeJordheimhege.jordheim@bi.no OuafaAbarkachOuafa.abarkach@bi.no Double Degree: www.bi.edu/msc/doubledegree Ellen Tobiassonellen.tobiasson@bi.no

  15. Questions: Ellen Tobiasson Ellen.tobiasson@bi.no www.bi.edu/outgoing ! Challenge yourselfApply for a Double Degree

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