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Marketing the Management Degree

Marketing the Management Degree. Why would anyone take this degree?. What differentiates this degree from all the other degrees available? Who are our competitors? Where do people prefer to take their degree ? What guides their choice of degree?

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Marketing the Management Degree

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  1. Marketing the Management Degree

  2. Why would anyone take this degree? What differentiates this degree from all the other degrees available? Who are our competitors? Where do people prefer to take their degree? What guides their choice of degree? What do people really want from a management degree?

  3. Progression Routes What courses can customers progress from? What other options do they have? Are other quals better perceived? E.g. CMI What do large businesses want? Can in-house courses be developed for them?

  4. Niche Markets Legal profession (solicitors, barristers, police, etc.) Environmental orgs – RSPB, WWT, WTs, Earthwatch, etc. Medical services (NHS, BUPA, surgeries, etc.) Councils and government bodies Quangos Charities Uniformed Services Education (Unis, colleges, schools, private providers) Manufacturing Logistics Construction (architects, structural engineers, developers, estate agents, etc.) SME Corporates

  5. Ask! Seek advice from …. The niche markets Previous customers (have we surveyed them?) Desk Research – LMI Use social media e.g. LinkedIn

  6. Delivery Classroom based? Is this what customers want? What about employers? CBT Blended What does David Willets say?

  7. Good Practice Exemplars Kotler http://youtu.be/bilOOPuAvTY Rasmussen http://youtu.be/H8aZr-Ula1w

  8. YouTube Benefits Try before you buy opportunity Standardises quality Provides more time to deliver & develop Showcases what’s on offer Raises profile – can be sent to prospects Only needs producing once – can be re-used Distance learning Can be used to set assignments Differentiates offer .. Niche content examples Allows guest speakers to be seen for years

  9. YouTube is part of a philosophy Think customer How can modules be integrated into other courses? Stand alone modules Non accredited modules Other forms of CBT .. Other technologies e.g. Skype seminars On demand training .. No waiting until Sept!

  10. What action will you now take? 1 2 3 4 5 Who is going to lead on this? When you will review these actions?

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