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Gun Care Product Review August 1 , 2012

Gun Care Product Review August 1 , 2012. Objectives Provide the complete cleaning solutions for all different types of Hunters/Shooters Improve shopability of gun care section Offer solutions at multiple price points. Product Selection. Provide Solutions for every segment of Hunter/Shooter.

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Gun Care Product Review August 1 , 2012

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  1. Gun Care Product Review August 1, 2012

  2. Objectives Provide the complete cleaning solutions for all different types of Hunters/Shooters Improve shopability of gun care section Offer solutions at multiple price points

  3. Product Selection Provide Solutions for every segment of Hunter/Shooter

  4. Product Selection Hunting Shooting Tactical Hoppe’s Solvents Oils Brushes and Swabs BoreSnake Hunting Cleaning Kits Hoppe’s Elite Solvents Oils Rods Shooting Cleaning Kits M-Pro 7 Solvents Oils Tactical Cleaning Kits

  5. Improve Shopability Utilize In Store POP to educate and direct customers • Headers separating Solvent/Oil categories • 2’ Hoppe’s • 1’ Hoppe’s Elite • 1’ M-Pro & • Aisle Violators for BoreSnake Section • Spell out the benefit of the BoreSnake • Separates this section from the Brushes and Rods to differentiate and cause the customer to further investigate

  6. Improve Shopability Utilize In Store POP to educate and direct customers • “How to Shop” Aisle Header Spanning from Rods to Brushes • Call Out Items Needed to Clean • Solvent • Oil • Brush/Rod/Swab/Patch • OR BoreSnake • Call out some specialty Items • Copper Remover • Bore Gel

  7. Price Point Diversity • Offering multiple sizes of a specific solution in solvents and oils will increase close rates • Ex – 2 oz, 4 oz, and 8oz of Hoppe’s Elite Gun cleaner ensures the conversion of a shooter who wants to clean their gun, but may not want to purchase the large bottle • Price points of the small bottles are low enough to drive trial • 2 oz bottle is small enough to take as a carry on when traveling • Kits will be organized in a way that helps to segment the customer • Hunting • Shooting • Tactical

  8. New Products

  9. Hoppe’s No. 9 Synthetic

  10. Hoppe’s Elite Zombie Kits

  11. Hoppe’s Elite AR Cleaning Kit

  12. M-Pro 7 Assault Rifle Cleaning Kit

  13. M-Pro 7 Small Arms Cleaning Kit

  14. M-Pro 7 Universal Cleaning Kit

  15. BoreSnake Viper

  16. Sidewinder Tactical • Key Features • Patented zero clearance design • Perfect for use in combination w/NV optics • Built for heavy use and wide temp range • Aimpoint and ACOG fits Proposed Pricing Target Availability 3/1/13

  17. One Piece Tactical • Key Features • One piece design • Built for heavy use and wide temp range • Expansion to 5 next popular Multiflex sizes Proposed Pricing Target Availability 3/1/13

  18. 22 UpLULA • Key Features • Legendary UpLULA design • Eases loading of handgun mags • High quality construction Proposed Pricing Target Availability 3/1/13

  19. Pink UpLULA • Key Features • Legendary UpLULA design • Eases loading of handgun mags • High quality construction Proposed Pricing Target Availability 3/1/13

  20. Gel Slings • Key Features • Gel design similar to Dr. Scholl's shoe inserts for added cushion and comfort in the field. • 2 slings: • Black w/swivels • Camo w/swivels Proposed Pricing Target Availability 3/1/13

  21. Holster Product Review August 1, 2012

  22. Brand Positioning • Uncle Mike’s Tactical • LE/Military & Sporting Goods • Reflex Holsters • Kydex Holsters • Mag Cases/Shell Caddy • Tactical/3 Gun Belts • Uncle Mike’s LE • LE Focused • Ankle Holsters • Duty Holsters • Belts/Accessories • Gear Bags • Uncle Mikes • Sporting Goods/Concealed Carry Focused • Sidekick Holsters • Inside the Pant Holsters • Inside the Pocket Holsters

  23. Reflex • I.R.T - Integrated Retention Technology • Utilizes Gross Motor Skill Operation • Pancake style belt loop up to 13/4" • Injection molded impact-modified polymer construction • Paddle Attachment Included

  24. Current Reflex SKU’s

  25. New Reflex SKU’s

  26. Packaging updates Barrel / Firearm Type Color Coding to Match Holster Type Firearm Fit Brand & Model Hand Total of 6 lines to list Firearm Brand & Model Fits

  27. Retail Presence • Planogram Set Includes Holster from the following categories • Reflex • Sidekick Hip • Ambidextrous Sidekick • Inside the Pocket • Inside the Pant • Ankle • Vertical Shoulder • Kydex • Sidekick Bandolier

  28. Retail Pricing/Margin

  29. Shooting USA-TV • Shooting USA-TV • Hosted by John Scoutten • Uncle Mike’s show sponsorship • Supply holsters and accessories to be used on the show Airs on the Outdoor Channel – Prime Time on Wednesday Nights

  30. Bring the Value of GunMate Holsters to your customer

  31. Fits/Pricing

  32. New Products

  33. Tactical Gun Cases

  34. Tactical Mag Cases/Shell Caddy

  35. Tactical Belts/Vests

  36. Tactical Slings

  37. Millett Tactical Rings

  38. Millett Tactical Rings w/ Accy Rail

  39. Millett Tactical Accessories

  40. Millett Angle-Loc

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