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INFO a u d i o. Alexander Russo, Ling- jie Qiu , Nathalie Marin-Gest, Kat Harrison. Concept. Information platform leveraging mobile phone network for rural farmers. +. Customer value proposition . People in rural& remote areas. Mobile Network Operator & Carrier Service Provider .
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INFOaudio Alexander Russo, Ling-jieQiu, Nathalie Marin-Gest, Kat Harrison
Concept Information platform leveraging mobile phone network for rural farmers +
Resources, Processes & Partners • Information will come from: • Local NGOs • Local schools • Hospitals…etc. • Information will be submitted through our online platform • We will partner with: • Mobile phone service providers • Local schools • Community centers • Community leaders
Market/Market Size • What markets to serve • Number of phones/population • How many can we reach • GSM coverage • Reach outside high density areas • Illiteracy rate • The lower the more impact
Global Network Coverage • Kenya (86% coverage)/India/Phillipinnes have the highest coverage • Peru/Indonesia/Nepal only serve high density areas
Market: Kenya • Pilot project in Kenya • Good relative cell phone coverage in rural areas • Relatively low literacy rate (only Nepal is lower) • Population already familiar with use of phone services • Access to toll free # • New markets can be added when rural adoption rate increases
Social & Environmental Impact • Social Impact: • Increased knowledge & awareness • Increased connectivity and support for work done by NGOs & schools • Local talent employed at office • Environmental Impact: • No fuel needed to deliver info to distant homes • Limited environmental resources used at local office • Recycled paper used • Minimum energy used (lights, computer, printer, etc.)
Investment required Phase 1Feasibility study
Scaleability Infinite possibilities of info-sharing Infrastructure already there Enormous need ready to be met