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Recruiting and Retaining Apheresis Donors. Marty Ricker Recruiter Supervisor ASBPO. Objectives. Identify and discuss techniques to recruit new donors Identify and discuss techniques to retain current donors Discuss scheduling pitfalls and ways to overcome them.
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Recruiting and Retaining Apheresis Donors Marty Ricker Recruiter Supervisor ASBPO
Objectives • Identify and discuss techniques to recruit new donors • Identify and discuss techniques to retain current donors • Discuss scheduling pitfalls and ways to overcome them
Identify Potential Donor Profile • Gender • Physique can make a difference • Blood type • Platelet count • Hematocrit
Recruiting New Donors • Understand the donation process • Donation specific deferrals • Aspirin, Ibuprofin, MIRSA • Educate whole blood donors on the need • Retiree Health Fairs • Get the right donor to the right donation
Blood Type Considerations • Platelets: A+, B+, O+ • Plasma: AB+, AB-, • Whole blood or double red cells: A-, B-, O-
Retaining Donors • Understand why they donate • Collection staff key to retention • Treat them like royalty – Thank them • Video clubs • Special treats • Goal setting
Scheduling Pitfalls • Difficult days to fill • Cancellations • No shows • Not asking
Overcoming Pitfalls • Special events and incentives • Reminder email and/or call (DRM Tool) • Ask to schedule next donation • Active rescheduling of cancellations and no shows • Reserve donors with flexible schedules • Appointment availability