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Controllable Heated Hunting Jacket

Controllable Heated Hunting Jacket . By: Jessica Resler . About the Product . It is a heated jacket Can control heat By controller Controller is removable It will hold heat It has everything any other hunting jacket has Pockets Hoods Adjustable

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Controllable Heated Hunting Jacket

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  1. Controllable Heated Hunting Jacket By: Jessica Resler

  2. About the Product • It is a heated jacket • Can control heat • By controller • Controller is removable • It will hold heat • It has everything any other hunting jacket has • Pockets • Hoods • Adjustable • It comes in Camouflage & Blaze orange • It’s for fall & winter seasons

  3. Target Market • Hunters • Men or Women • Ages • Young Adults • 12-17 • Adults • 18-Up • Ethnicity • Doesn’t Matter

  4. Benefits • You can regulate the temp. • Short warm up time • It’s Quite • You can order an extra rechargeable battery • You can order extra chargers • Think of a cell phone charger

  5. Distributing • Intensive Distribution (making a product available in as many places as possible) • We will be distributing to outdoor/sporting good stores • Gander Mountain • Cabelas • Scheels • Bullzeye • We will be distributing to outdoor/sporting good magazines • Cabelas • Gander Mountain • Ect.

  6. Promotion • Advertising • Displays in stores (Catches many peoples eyes) • Magazines (Many avid Hunters look at) • TV Commercials (Young Adults) • Radio (Most people listen to) • Internet (Not able to make it to store order on line) • Personal Selling • Approaching customers • Presenting the new product • Following up/Survey • checking to see how the customer likes it • See what we can improve on

  7. Price • Penetration Price (lowest price to help a product enter the market) • Jacket - $150-$200 • Battery - $25-$30 • Charger - $20-$25

  8. Summarize • With this new jacket you will be able to sit in you stands longer • You will stay warmer in the cold temps • No need for space heaters • To promote more people to get involved in hunting • Coming Soon • Gloves • Bibs • Boots

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