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Align Business and Information Technology – with SOA

Pradeep Nair Director – Software Group (IBM India/SA). Align Business and Information Technology – with SOA. Sounds familiar?. Why do I have to give you such detailed specifications of what I need? Why does it take six months to get this system implemented?

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Align Business and Information Technology – with SOA

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  1. Pradeep Nair Director – Software Group (IBM India/SA) Align Business and Information Technology – with SOA

  2. Sounds familiar? • Why do I have to give you such detailed specifications of what I need? • Why does it take six months to get this system implemented? • Why do I have to pay for this function again? • Why couldn’t you anticipate this function that I need now? • Nett, why does it take so long? And cost so much?

  3. The Enterprise of the Future Demands Agility Innovation Companies that demonstrate the highest levels of Agility and Innovation realize the greatest growth Growth Acquisitions Organic Agility Agility is Essential to any Growth Strategy

  4. Achieve Greater Agility Through Service Orientation Drive loyalty by meeting customer expectations Know customers and their profiles Become indispensable not just irreplaceable Continually evolve services Create new value offerings to enable up-selling Drive quality assurance by continuously surveying

  5. Industry Frameworks Accelerate Service Orientation Software platforms based on business specific usage pattern Standards-based industry-specific extensions Business Partner-provided assets Lowers project risk and cost Accelerates adoption of industry standards

  6. Framework Coverage Across Industries In Pipeline • Manufacturing Integration • Media Hub • Network Centric Operations • Customs, Ports and Borders • Insurance Process Automation • Core Banking Renovation Today Telecommunications Energy & Utilities Retail Banking Financial Markets Automotive Electronics Aerospace & Defense Chemicals & Petroleum Healthcare

  7. Real Business Value with SOA Bharti Airtel - IT infrastructure which enabled rather than hindered rapid growth • Scale to meet the needs of 1.5 million new customers per month • Grow productivity through the reduction of routine inquiries to the Customer Support Centre, and by enabling the CSRs to cross sell • Reduce costs by eliminating duplicate systems and support structures • Integration and sharing of business processes • Increased customer satisfaction & retention A Flexible Business Architecture

  8. Real Business Value with SOA Bharti Airtel leveraged IBM SOA platform and Industry Frameworks to... • Enable Efficiency • Activate new mobile accounts in less than 2 hours vs. days • Save costs • Self-service website: ñ customer satisfaction ò call center load • Customer retention through improved Business Intelligence • SOA standardized platform A Flexible Business Architecture

  9. Used SOA for faster time to market & customer centricity • Reliance Life wanted to accelerate time to market delivering new products ahead of competition • Reusable building blocks • Incremental approach to business solutions that lowers risk • Adopt an IT platform which allows dynamic assembly and delivery of services based on business context

  10. Faster Time to Market Retail Life Insurance Group Life Insurance Retail Agency Address Change Fund Switch Future Premium Reallocation Policy Search Nominee Change Make Claim Policy Details Address Change Fund Switch Future Premium Reallocation Policy Search Nominee Change Make Claim Address Change Policy Search Nominee Change Policy details Reused Implementation time : 1 month Implementation time : 1 month Implementation time : 3 months

  11. Real Business Value with SOATata Sky Tata Sky needed a highly scalable and flexible IT infrastructure for its “greenfield” deployment. • Enable dynamic service delivery to customers e.g. provisioning, changing customers package, increasing the number of channels • Ensure Tata Sky’s ability to respond to customer growth & service demands • Solution required future proof technology keeping in mind emerging needs

  12. Real Business Value with SOATata Sky • IBM SOA platform allowed seamless integration between various channels to respond quickly to customer service demands • Ensured that processes were deployed, initiatedand monitored to meet key performance indicators • Simplified customer interaction through SMS for all their needs

  13. SOA in India : IBM’s the clear leader! IBM is the leader in terms of capability, perception and deployments

  14. Today's Business Landscape is Undergoing Rapid and Transformational Change IBM can help you succeed • Engage IBM SOA team for a SOA Briefing • Evolve the SOA Roadmap for key Business Initiatives in your environment • Review SOA Solution Architecture and adoption feasibility in your business environment • Engage IBM SOA Team to conduct an SOA Readiness Assessment • Implement SOA Platform and build from Basic to Advanced as your needs evolve

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