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M A R C U S

M A R C U S. 8. CONTINUOUS REINVENTION. Learning Objectives.

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M A R C U S

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  1. M A R C U S

  2. 8 CONTINUOUS REINVENTION

  3. Learning Objectives • Reviewing and summarizing the analytical approach to achieving sustained competitive advantage (SCA) presented in the book, which involves external and internal analysis followed by a series of moves related to timing, cost, differentiation, business scope, globalization, innovation and entrepreneurship. • Being aware that this approach to SCA must be carried out constantly and that a firm’s strategy must be regularly reinvented.

  4. Learning Objectives(Continued) • Understanding judo as a strategy, which involves rapid movement to sweet spots followed by defense of those spots against competitors’ inevitable encroachments. • Providing examples of how firms have reinvented their strategies through such means as achieving greater closeness to customers, bridging supplier-customer gaps, and putting in place smart business designs.

  5. Ex. 8.1Judo Strategy: David versus Goliath

  6. Ex. 8.2Matched Pairs of Companies Showing Competitive Advantage and Disadvantage(selected)

  7. Ex. 8.3Seeking Sustained Competitive Advantage

  8. A Strategic Approach to the Dilemma SCA = EA + IA + M SCA = Sustained Competitive Advantage EA = External Analysis IA = Internal Analysis M = Moves that the strategist can take

  9. A Strategic Approach to the Dilemma(Continued) EA = 5F + MF + SA EA = External Analysis 5F = Five Forces MF = Macroenvironmental Forces SA = Stakeholder Analysis

  10. A Strategic Approach to the Dilemma(Continued) IA = 7S + VC + RCC IA = Internal Analysis 7S = Seven Ss VC = Value Chain RCC = Resources, Capabilities, and Competencies

  11. A Strategic Approach to the Dilemma(Continued) BS = T+ P BS = Business Strategy T = Timing of the moves a firm might make P = Positioning

  12. A Strategic Approach to the Dilemma(Continued) CS = MAD CS = Corporate Strategy MAD = Mergers, Acquisitions, and Divestitures

  13. A Strategic Approach to the Dilemma(Continued) GS = GE + OS GS = Global Strategy GE = Global Expansion OS = Outsource

  14. A Strategic Approach to the Dilemma(Continued) IS = O + C IS = Innovation Strategy O = Opportunities C = Commercialization

  15. A Strategic Approach to the Dilemma(Continued) SCA = [EA + IA] + [BS + CS + GS + IS] SCA = Sustained Competitive Advantage EA = External Analysis IA = Internal Analysis BS = Business Strategy CS = Corporate Strategy GS = Global Strategy IS = Innovation Strategy

  16. Ex. 8.4From Products to Solutions

  17. Ex. 8.5Micro-segmenting of Customers

  18. Ex. 8.6Compressing the Supply Chain

  19. Ex. 8.7 Multiple Channels for Product Distribution

  20. Ex. 8.8Where Can Value Chain Dominance Be Established? Company Infrastructure Support Activities Human Resources Materials Management Outputs Research and Development Marketing And Sales Production Service Inputs Primary Activities

  21. Smart Designs To create smart business designs, strategists must think in terms of customers, suppliers, distribution channels, and competing value chains. Smart designs rest on a willingness to regularly reassess them; they cannot be taken for granted.

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