Cloud Computing – en ny Service Management udfordring

1. Cloud Computing – en ny Service Management udfordring Henning Glegg-SørensenCloud Services, IBMSeptember 26th, 2013

2. On today’s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change. 62% 200 billion 1 billion 60,000 physical assets with IT intelligence consumers will have smartphones of workloads will be cloud-based cyber attacksevery day

3. New technology is playing a critical role in achieving organizational objectives. 1 • Technology factors • People skills • Market factors • Macro-economic factors • Regulatory concerns • Globalization For the first time, CEOs identify technology as the most important external force impacting their organizations Source: IBM CEO Study

4. While the CEO sees technology as key, the CIO and IT face pressures that are rapidly becoming unsustainable. While overall spending grew 89% from $133B to $252B, management of infrastructure grew at 235% and now represents close to 70% of total +235% Management spend +89% Overall spend $51B, 38% 2005 2013 2000 2010 Management Power and cooling Server Source: IDC

5. Today’s Leaders are Leveraging Cloud to Balance Optimizing their Existing Systems with Innovation Drives need for continuous IT OPTIMIZATION OPTIMIZATION INNOVATION Fuels investments inINNOVATION

6. Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways The Economics of Computing are Changing Lower costs and efficiency of systems of record Transformation and innovation in new modes of engagement Reinvent business • Improve operating dexterity • Reinvent client relationships • Provide new profit opportunity Rethink IT • React with agility • Speed innovation • Improve economics

7. Cloud: creating and delivering IT services Value delivered From traditional To cloud Change management Months Days or hours Test provisioning Weeks 20 minutes Install database 1 day 12 minutes Install of operating system 1 day 30–60 minutes Provisioning environment ▄ 51% cost savings Design and deploy business applications Months Days/Weeks “Our commitment to informed decision making, led us to consider private clouddelivery of Cognos via Cloud, which is the enabling foundation that makespossible +$20M savings over 5 years.” – IBM Office of the CIO

8. Two major application deployment models have emerged in cloud adoption Cloud Native Cloud Enabled Elastic Multi-tenant Integrated Lifecycle Standardized Infrastructure Scalable Virtualized Automated Lifecycle Heterogeneous Infrastructure + Existing Middleware Workloads Emerging Platform Workloads Exploitation of new environments “System of Engagement” Compatibility with existing systems “Systems of Record” Softlayer SCE+

9. Adoption patterns are emerging for successfully beginning and progressing cloud initiatives Cut IT expense & complexity through a cloud enabled data center Gain immediate access with business solutions on cloud Innovate business models by becoming a cloud service provider Accelerate time to market with cloud platform services

10. SmartCloud capabilities are built on common platform, with a commitment to open standards. Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Consume Deploy Cloud Enablement Technologies Cloud Business Solutions Managed Cloud Services Enables private/hybrid cloud service delivery and management Secure and scalable cloud managed services platform Pre-built cloud SaaS business applications and solutions Common Open Standards Technology and Industry Ecosystem

11. A global hosting leader Top 100,000 Sites By Hosting Provider Source: Hostcabi.net

12. A working definition • Cloud(n) On-demand compute with consumptive billing • On-demandRapidly provisioned services • ComputeServers, network, storage, firewalls, ancillary services • Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly • Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases • For broadest applicability, user-selectable levels of performance and isolation are required

13. Move lower tier’s production workloads and test & development to the Cloud…Cloud via IBM Softlayer (a possible solution) Free trial in one month http://www.softlayer.com/info/free-cloud

14. A better platformUnified architecture with common management and programming interfaces • Common command and control interface across a unified architecture  • Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API • All deployed on-demand and provisioned in real-time • Ideally suited to big data deployments, high I/O and latency-sensitive apps

15. Standardized, modular infrastructureOne platform, myriad solutions to serve a broad range of customer requirements for performance, isolation • Highly flexible architecture • One platform for public cloud servers, private clouds, bare metal servers • Complete integration • Unified systems management & API • Technology-neutral platform • Support for broad range of operating systems, virtualization platforms • Build hybrid, distributed, high-performance architectures and manage from a single pane of glass • Pay by the hour or the month for a truly variable IT operations model Hybrid Clouds Private Clouds Public Clouds x86 Server ? Bare Metal Virtual Servers

16. Robust, full-featured API – Application Programming Interface Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP & XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support • Functions include: • Automatic server deployment • Service provisioning • Reboots & reloads • Ticketing • Hardware configuration • Software load • DNS • Network • Storage • Security scans • Monitoring

17. Service portfolio

18. Mobile & Communications 21,000 leading-edge customers* Software as a Service Bump Voxer Instapaper Yelp Games and Entertainment Social Marketing and Digital Media Platform as a Service Enterprise Hosting & Service Providers * SoftLayer references

20. Global footprint • 13 data centers • 17 network PoPs • Global private network 21,000 22,000,000 100,000 SERVERS CUSTOMERS DOMAINS

21. Triple-network architecture • High-performance public network with transit from multiple tier-1 carriers • Secure OOB management via VPN • Private network for intra-application and inter-facility communications, access to shared services • Native IPv6 support • Virtual racks for integrated management • Complete suite of network services