Marketing Strategies to Boost Participation

2. Marketing Strategies to Boost Participation

3. Why members join? Looking for… • Professional Development • Relevant/Timely Information • Connection with Other Members/Networking • Opportunity to Contribute to the Common Good

4. Engaging members requires a steady flow of information via: • Newsletters or publications • Events • Email • Website and Social Media • Leadership & Member Network

5. Recognizing different segments of your membership, for example: • Younger alumni place higher importance on networking, career information, community engagement and ad hoc leadership opportunities • Seasoned alumni place value on ‘belonging’, contributing to the ‘common good’, learning events and formal leadership positions

6. What does all this mean for your alumni organization? • Develop programming that delivers on the full value proposition • Showcase the range of ways alumni can engage • Use multiple communication channels for consistent and timely info sharing • Target messages by event to highlight what matters most to key segments

8. 1,426

9. 140,000

10. 12,584,025

11. 90

13. 1998 - 2003

15. 2004 - 2009

17. 2012

18. Subject line List One call to action

26. Your experiences?