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“The Grid: History, Use and Meaning”. by Jack Williamson. In advertising, grid becomes symbol of field of consciousness. Symbolic Implications of the Grid.
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“The Grid: History, Use and Meaning” by Jack Williamson
In advertising, grid becomes symbol of field of consciousness.
Symbolic Implications of the Grid “The grid established a visual relationship between depicted objects and events, removed from one another in space and time but spiritually linked by God.”
Late Medieval Grid Point-basedIntersection-basedThe cross as grid(superphysical above, material below)focus on eyes (meditation)Religious content
The Assumption and Consecration of the Virgin, Titian, 1516-1518
Renaissance & Cartesian • Transition from point-based to field base • Transition from sacred to secular content • Des Cartes, French philosopher & mathematician • Human reason valued over divine revelation • Science, rational mind • Foundations of analytical geometry • Grid represents process of rational thinking • Deism: idea that logic of nature demonstrates God’s existence
The Arrival and Reception of Marie de Medici of Marseilles, 1621-1625
Raft of Medusa, Theodore Gericault, 1819July 2, 1816 the French frigate Medusa wrecked off African coast.Senior officers left the crew. After 12 days, 15 had survived.
Death of Socrates, Drawing for the Painting, Jacques Louis David, 1787
The Modern Grid Grid as contentUse of Geometric ShapesDeco/Bauhaus TrendsCubism
Postmodern Grid • Grid is established, then violated • Grid may become design element itself • Chaotic sense of universe • Antirationality, nihilism, irrationality