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3, 2, 1...Action!

3, 2, 1...Action! The Good, the Bad, and the Ugly of Using Technology to Make Homegrown Promotional Videos. Joyce Garczynski Laksamee Putnam Amanda Youngbar #321ActionALA . Introductions. Joyce Garczynski Communications & Development Librarian Laksamee Putnam Science Librarian

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3, 2, 1...Action!

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  1. 3, 2, 1...Action! The Good, the Bad, and the Ugly of Using Technology to Make Homegrown Promotional Videos Joyce Garczynski Laksamee Putnam Amanda Youngbar #321ActionALA

  2. Introductions • Joyce Garczynski • Communications & Development Librarian • Laksamee Putnam • Science Librarian • @LibrarianLaks • Amanda Youngbar • University Wisconsin-Milwaukee School of Information Studies Student • Library Associate for Learning Commons #321ActionALA

  3. Introductions • Paul Brown • Multimedia Assistant • Melissa Ravely • Evening Research & Instruction Librarian • Lisa Woznicki • Performing Arts Librarian #321ActionALA

  4. Overview #321ActionALA

  5. A bit of history

  6. Off to a good start 2011 ACRL President's Program Innovation Award

  7. Please share if you... Have ideas for a library video

  8. Please share if you... Have qualms about making a video

  9. Please share if you... Have experience creating your own library video

  10. Preproduction

  11. Writing the screenplay Art is imitation. Aristotle - Poetics Imitation is the sincerest form of flattery.

  12. Scenarios/scenes rehearsal

  13. How did we get to ... "Civility, that's our policy"

  14. Music selection Why not HEM's Half Acre?

  15. Music selection

  16. How to select Some ideas • Closing by ART Somerville • WorldWide Sight by The Dada Weatherman • Flying on a Cloud by The Dada Weatherman Final Answer • La Peche au Thon by Löhstana David.

  17. Casting

  18. Casting

  19. Shooting the video Technical bits

  20. Hey girl... I heard you were shooting a library video. Can I help?

  21. Editing the Video http://bit.ly/videoedittips

  22. Editing the Video

  23. Editing the Video

  24. Editing the video

  25. Editing the video

  26. The final product

  27. Where the video went • Towson Daily Digest • Social Media • YouTube (1156 views) • Facebook/Twitter • Library lobby television • Library newsletter spotlight • Orientation contest • Taught in library instruction

  28. Results

  29. Considerations for the future

  30. Considerations for the future Promoting underutilized services

  31. Thank you for your time and attention!

  32. Contact information • Joyce Garczynski - jgarczynski@towson.edu • Laksamee Putnam - lputnam@towson.edu • Amanda Youngbar - ayoungbar@towson.edu Link to the slides (with presentation notes) http://bit.ly/321actionala

  33. Discussion and Questions? #321ActionALA

  34. References amandabhslater. (2008, August 10). First Prize. Retrieved from http://www.flickr.com/photos/pikerslanefarm/2749717781/ Brian Hillegas. (2007, May 13). Close up of The Thinker. Retrieved from http://www.flickr.com/photos/seatbelt67/502255276/ Brown, P., Garczynski, J., Putnam, L., Ravely, M., Woznicki, L., & Youngbar, A. (2011, July 26). Civility: That’s Our Policy. Retrieved from http://www.youtube.com/watch?v=XHd2tCWFXoA&feature=BFa&list=UUrQeWVEpHPjd-FhcNAiFB-Q Earls37a. (2010, August 3). Clock. Retrieved from http://www.flickr.com/photos/indraw/4857101224/ Escher, M.C. (1957, July). Relativity. Retrieved from http://www.meridian.net.au/Art/Artists /MCEscher/Gallery/Images/escher-relativity-woodcut-medium.jpg eschipul. (2009, July 19). St. Arnold’s Tour Line. Retrieved from http://www.flickr.com/photos/eschipul/3733680192/in/photostream

  35. References Free, D. (2011, June 2). ACRL Insider: 2011 ACRL President’s Program Innovation Contest Winners. Retrieved from http://www.acrl.ala.org/acrlinsider/archives/3676 Hauge, David. (2006, December 29). Canon XH A1 HDV Camcorder. Retrieved from http://macvideopro.digitalmedianet.com/articles/viewarticle.jsp?id=92260/ [HEM] [photograph]. (n. d.). http://www.billboard.com/photos/stylus/101343-hem_617_409.jpg heyitsjoe. (2006, July 9). Liberty Mutual Ad (1st Edition): "Half Acre." Retrieved from http://www.youtube.com/watch?v=wMwoexR1evo&feature=youtu.be King, D. L., & Porter, M. (2012, April 10). Outside/In: Spring Libraryland Tour. Retrieved from http://americanlibrariesmagazine.org/columns/outsidein/spring-libraryland-tour Marcel Oosterwijk. (2010, October 28). Old celluloid film rolls. Retrieved from http://www.flickr.com/photos/wackelijmrooster/5201105455/ mimosveta. (2011, February 23). 2011-02-27 00:16:07 [Ryan Gosling]. Retrieved from http://www.flickr.com/photos/mimosveta/5480018161/

  36. References Nesster. (2011, July 13). 1961 Sears: 8mm Cameras: Bell & Howell 323 - Brownie 8 - Bolsey 8. Retrieved fromhttp://www.flickr.com/photos/nesster/5933371404/ owewbrown. (2010, August 3). Facebook Like. Retrieved from http://www.flickr.com/photos/owenwbrown/4857593259/ Porter, M., & King, D. L. (2011, February 6). 5 Tips for Editing Videos. Retrieved from http://blip.tv/webjunction/5-tips-for-editing-videos-4749039 seier+seier. (2008, April 22). future systems, copenhagen harbour, 2004-2008. Retrieved fromhttp://www.flickr.com/photos/seier/2455551478/ Sen, Rahul. (2010, May 17). Archetypes and Their Use in Mobile UX. Retrieved from http://johnnyholland.org/2010/05/archetypes-and-their-use-in-mobile-ux/ *USB*. (2006, January 3). Television. Retrieved from http://www.flickr.com/photos/abbot45/81766440/

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