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1.1 Quiz

1.1 Quiz. Please get out a pencil. Logo Alphabet Quiz. Number a scratch piece of paper from 1-26. Advertising. http://youtu.be/heSudg- tfIk. Bellwork – even though it ’ s a bit after the bell. How did you do? Do the benefits of advertising outweigh the drawbacks? Why or why not?

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1.1 Quiz

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  1. 1.1 Quiz • Please get out a pencil

  2. Logo Alphabet Quiz Number a scratch piece of paper from 1-26.

  3. Advertising • http://youtu.be/heSudg-tfIk

  4. Bellwork – even though it’s a bit after the bell • How did you do? • Do the benefits of advertising outweigh the drawbacks? Why or why not? • What might be the result of eliminating all advertising? • Which types of advertising do you believe to be the most effective? Why?

  5. Friends Newspapers Magazines Telephone Directories Direct Mail Commercials Catalogs Radio Advertisements Forms of Peer Pressure as it Relates to Purchasing Decisions

  6. Gossip Acceptance Disapproval Insecurities Boyfriend/Girlfriend Sarcasm Fear Clubs Athletics Cliques Rich/Poor Emotional Factors Related to Peer Pressure

  7. Marketing, Advertising & Sales Strategies People who sell products and services are fishing for customers. They lure them in with sales, coupons, and other enticements. Unlike fish, consumers can benefit in this situation – if they know how to take advantage of special purchasing opportunities.

  8. Clearance Sales Holiday Sales Coupons Rebates Sweepstakes Contests Sales People Attractive Décor Background Music Items purchased most often are in back of store (bread/milk) Most profitable items are given prominent positions. Examples of Marketing, Advertising & Sales Strategies

  9. Psychology and Advertising • Evaluate ads

  10. Evaluate ads

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