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Digital Strategy For Food Service

Digital Strategy For Food Service. What every restaurateur should know about online marketing. Housekeeping. Luther Landro / Hot Gates Media Digital Strategy Fellow Restaurateur Background Online Engagement Specialist. Please Submit Questions Via Chat Window. Thank You For Attending!.

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Digital Strategy For Food Service

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  1. Digital StrategyFor Food Service What every restaurateur should know about online marketing.

  2. Housekeeping Luther Landro / Hot Gates Media • Digital Strategy Fellow Restaurateur Background • Online Engagement Specialist • Please Submit Questions Via Chat Window Thank You For Attending!

  3. What’s On The Menu? • Question & Answers • Turn Key Solution • Demo • Offer • Discussion • Cornerstones • Ailment Identifiers • Base Ingredients • Evolutions • Required Elements • Responsibility • Function Examples • Universe Components

  4. Four Corners Empathy Engagement Branding Relationship EEBR Where are these things in today’s market?

  5. Common Cold • Half-Hearted Attempts • Zero Follow-Through • No Accountability • Poor Usability • EEBR • What Metrics? • Story Time

  6. Prime Elements Features That Hook Menu Applications Relevant Content Relationship-Building Dynamic Approach

  7. Improvements • New Tools Being “Discovered” • Industry Trailblazers • Sector minority • Partial Remedies Via Vendors • Outsourced Services • Not Without Pitfalls • Loose Integration With Platforms • Requires Steering

  8. Not Stuck Here • It’s Just Like Riding A Bike • EEBR • Resources • Tools • Actionable Blueprint

  9. Not Stuck Here *Cost of Entry • Tools Already Exist • New, Improved, Adaptive • CoE* Easy To Absorb • Measured • Scalable • Variety Of Providers

  10. The Right Stuff • Domain & Web Hosting • Web Platform • Social Media Accounts • E-Mail Auto Responder • Email Account • A Desire To Evolve

  11. Why Change? Increase Awareness Raise Service Levels Share Valuable Knowledge Re-Position Your Store Anchor Promotions Ensure Growth

  12. Reservations Inbound Requests Forge Relationships Brand Affinity Dual Rewards Consumer Database

  13. Access & Food Menu • Two-Thirds Check Your Site • Menu & Specials • Directions • Specificity • Expectations

  14. Mobile Movers Analysts Predict Mobile Will Outpace Desktop Browsing by 2015 *Mashable.com • Dramatic Shift To Mobile Platforms • Smart Phones / Tablets • Device Applications • Web Kits • Anytime Access • On Demand Consumers

  15. Social Maestros Social Media Exceeds Email Use*Mashable.com Reputation Impact Mobile Access Social Proof Invitations

  16. Offline Reach & Integration • Point Of Sale Connection • Direct Response • Mobile QR • Dynamic Menu • Anytime Update • Access • Reservations • Business Process • Net > Phone > Booking

  17. Questions & Answers Five Questions From Chat

  18. Turn Key Solution… Multi-Platform Digital Menu Social Media Integration Full Customization Reservation Engine Testimony System Touch To Call Mobile Ready Google Maps Built-In SEO QR Codes

  19. DEMO Food ServiceSolution Demo

  20. Immediate Turn Around = Benefits Deployment In 1-2 Weeks Presence & Engagement Managed Web Solution World Class Support Scalable Solution Customizable

  21. Get It Now! $2,497 $1,897 $1,297 One Time $97 /Month Managed http://hotgatesmedia.com/food-offer/ Food Service Digital Solution =Installed & ConfiguredTraining & Strategy

  22. Questions & Answers Questions From Chat http://hotgatesmedia.com/food-offer/

  23. Thanks Again! Luther Landro / Hot Gates Media • 212.203.0374 • Luther@lutherlandro.com • http://hotgatesmedia.com/food-offer/ That’s the VAB @ NASA Kennedy Space Center = Amazing!

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