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Masculinity, Manliness, and Magazines: Conflicting Roles of Masculinity

Masculinity, Manliness, and Magazines: Conflicting Roles of Masculinity. By: Maura Imel . Topic: Masculinity Focus: Conflicting ideas of Manliness Methods: In-depth Interviews, Survey, & Content Analysis Target of Analysis: ESPN the Magazine, GQ Magazine, & Men’s Health Magazine

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Masculinity, Manliness, and Magazines: Conflicting Roles of Masculinity

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  1. Masculinity, Manliness, and Magazines: Conflicting Roles of Masculinity By: Maura Imel

  2. Topic: Masculinity Focus: Conflicting ideas of Manliness Methods: In-depth Interviews, Survey, & Content Analysis Target of Analysis: ESPN the Magazine, GQ Magazine, & Men’s Health Magazine Goals/Themes:The general public is presented with conflicting images of gender roles, which construct our realities and cultural language whether or not we agree with them. The new consumer-males- are manipulated into accepting these conflicting ideas of manliness.

  3. Method 1: Content Analysis • GQ and Men’s Health magazines • Comparison of advertisements, spreads, and topic of articles Top 3 most frequent Advertisements: • Cologne 20 % (MH) vs. Clothing 29% (GQ) • Clothing 18 % (MH) vs. Watches 16% (GQ) • Watches 15 % (MH) vs. Cologne 15 % (GQ)

  4. Men’s Health October ‘12 Cover

  5. Method 2: Survey • Print survey asking 4 different questions • Ages ranged from 18-22 years old • 64% of the respondents were males • 36% of the respondents were females

  6. Images on Survey

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