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The Strategic Management Process. Analyze Environment. Identify opps / threats. Identify current mission, objectives & strategies. Formulate Strategies. SWOT ANALYSIS. Implement Strategies. Identify strengths & weaknesses. Analyze Resources. Evaluate Results.
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The Strategic Management Process Analyze Environment Identify opps / threats Identify current mission, objectives & strategies Formulate Strategies SWOT ANALYSIS Implement Strategies Identify strengths & weaknesses Analyze Resources Evaluate Results ‘Management’, Robbins, S. & Coultar, M. 1996p. 259
Strategic Management -Strategy, Organisation & Environment STRATEGY ENVIRONMENT ORGANISATION Intelligent Enterprise - James Brian Quinn The Learning Organisation - Peter Senge The Knowledge Creating / Hypertext Organisation - Takeuchi & Nonaka
Strategic Management Overview The need for a strong sense of direction The need for analysis - internal & external The need for follow-through Need for constant evaluation & adaptation Interdependence of issues Importance of the Environment at all stages of SM process Importance of Good Formulation & Good Implementation ‘Strategic Mgt was a war of position, now a war of motion’ (in Takeuchi & Nonaka, 1995)