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Andreas Weigend @aweigend www.weigend.com. Who creates data? Production : Data is digital air How will this data be shared? Distribution : Everyone is a publisher What will this data be used for? Consumption : Behavior changes. A Shift in Language. Share Distribute Interpret Empower.
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Andreas Weigend @aweigend www.weigend.com
Who creates data? Production: Data is digital air How will this data be shared? Distribution: Everyone is a publisher What will this data be used for? Consumption: Behavior changes
A Shift in Language • Share • Distribute • Interpret • Empower • Collect • Solicit • Mine • Segment
Technologies Enabling Innovation 1800’s: Transport energy Industrial Revolution 1900’s: Transport data Information Revolution 2000’s: Create data Social Data Revolution
Waves of Innovation Social Data Revolution 1990’s: Search find 2000’s: Social share 2010’s: Mobile create
Social Data Revolution How the Changes (Almost) Everything
Data • The amount of data each person creates doubles every 1.5 … 2 years 2x time?
Data • The amount of data each person creates doubles every 1.5 … 2 years • □ after five years x 10 • □ after ten years x 100 • □ after twenty years x 10000
Since then… + Communication + Sensing + Computation
Time Scales Biology: ~100k yrs Data, Technology: ~1year Social Norms: ~10 years
C2B Part I:
Imagine... • You knew all the things people here have bought • You knew all of their friends • You knew their secret desires ... what would you do?
Amazon.com helps people make decisions… …based on reviews
Social proof: Put your money where your mouth is
How do you know peoples’ secret desires? World Innovation Forum
Data Sources • Attention • Clicks, Transactions • Intention • Search • Connection • Social graph • Situation • Geo-location • Device
New phone product: How to market? • Traditional segmentation • Demographics • Loyalty • Connection data • Who called whom?
1.35% Adoptionrate 4.8x 0.28% • Traditionalsegmentation • Connection data
Business Customers
C2C = Customer-to-Customer • Customers share with each other
C2C Part II:
Result:Amazingconversion rates since customer chooses Content (the item) Context (she just bought that item) Connection(she asked Amazon to email her friend) Conversation(information as excuse for communication)
Purpose of communication:to transmit information? Or is information justan excuse for communication?
Social graph targeting Provide list of prospects
Fraud reduction Provide risk scores
C2W Part III: