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Andreas Weigend aweigend@stanford.edu Garmisch-Partenkirchen, 29. Mai 2013

Wir wissen nichts … aber wir können es messen !. Andreas Weigend aweigend@stanford.edu Garmisch-Partenkirchen, 29. Mai 2013. This presentation is on the web at: weigend.com /files/speaking/ WeigendAareon_GAP_2013.05.29. Web 1.0 / 2.0 / 3.o. Web 1.0: Digitize (B2B, B2C)

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Andreas Weigend aweigend@stanford.edu Garmisch-Partenkirchen, 29. Mai 2013

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  1. Wirwissennichts…aberwirkönnenesmessen! Andreas Weigend aweigend@stanford.edu Garmisch-Partenkirchen, 29. Mai 2013 This presentation is on the web at:weigend.com/files/speaking/WeigendAareon_GAP_2013.05.29

  2. Web 1.0 / 2.0 / 3.o • Web 1.0: Digitize (B2B, B2C) • Web 2.0: Share (C2B, C2W) • Web 3.o: Connect (C2C)

  3. 1970’s 1970’s Building Computers

  4. 1980’s 1980’s Connecting Computers

  5. 1990’s 1990’s Connecting Pages

  6. 2000’s 2000’s Connecting People

  7. 2010’s 2010’s Connecting Sensors

  8. Berkeley SF Home Facebook Stanford Google

  9. weigend.com/itinerary

  10. SmartMeters

  11. Imagine… … you had all the data in the world freely available at your fingertips: What would you do to delight your customers?

  12. Imagine…. Christoph FranzCEO, Lufthansa bit.ly/datenlufthansa

  13. bit.ly/datenmenschen

  14. Maxim 1 1. Make it trivially easy for people to • Contribute • Connect • Collaborate

  15. Das Aal-Prinzip Anderearbeitenlassen!

  16. Maxims 2 and 3 • Big Data is a mindset, not just a toolset • Data is the new oil, and it needs refineries

  17. Data Refineries

  18. Maxims 4 and 5 4. Focus on metrics that matter to your customers, not to your lawyers 5. Focus on actions and feedback, not on analysis and reports

  19. There are trade-offs in every decision • Know thy axes (dimensions) • Determine thy weights thoughtfully • Experiment and optimize Wirwissenesnicht. Aberwirkönnenesmessen.

  20. Who cares? Culture Shift • Amazon has changed the way a billion people think about purchases • Google has changed the way a billion people think about information • Facebook has changed the way a billion people think about identity

  21. The C’s of Commerce • Content • Context • Connection • Conversation • Community

  22. 1989Stasi

  23. 1993 “On the Internet, nobody knows you’re a dog”

  24. 2012 “On the Internet, everybody knows you’re a dog”

  25. Identity Attributes Relationships

  26. Business Models Non-Social: Audience Social: Connected Individual

  27. Mindset • Does your product or service get better over time, with data? • Does your customer understand the value for her when she gives you data?

  28. Danke. Andreas Weigend DE: +49 174 906-5906 US: +1 (650) 906-5906 aweigend@stanford.edu Aareon AG | Jens Braune del Angel

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