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“You mean no one remembered to bring a rock?”

“You mean no one remembered to bring a rock?”. MARKETING STRATEGIES. MARKETING BASICS. PRODUCT PRICE PLACE PROMOTION. MARKETING - PRODUCT. DEGREES OFFERED THE PRESTIGE FACTOR FACULTY REPUTATION SIGNIFICANT ALUMNI EXCLUSIVITY GUARANTEES. MARKETING - PRICE. ACTUAL COST

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“You mean no one remembered to bring a rock?”

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  1. “You mean no one remembered to bring a rock?”

  2. MARKETING STRATEGIES

  3. MARKETING BASICS • PRODUCT • PRICE • PLACE • PROMOTION

  4. MARKETING - PRODUCT • DEGREES OFFERED • THE PRESTIGE FACTOR • FACULTY REPUTATION • SIGNIFICANT ALUMNI • EXCLUSIVITY • GUARANTEES

  5. MARKETING - PRICE • ACTUAL COST • PERCEIVED VALUE • OR

  6. MARKETING - PLACE • LOCATION • ENVIRONMENT • LEARNING • LIVING • TIMING

  7. MARKETING - PROMOTION • ADVERTISING • MEDIA RELATIONS • IMAGE PIECES • PERSON TO PERSON • COMMUNITY RELATIONS

  8. MISSION • IMAGE REFLECTS THE MISSION • CURRENT STATEMENT • DISTINCTIVE LANGUAGE • CLEAR GOALS AND OBJECTIVES

  9. MARKET RESEARCH • CURRENT STUDENTS • ALUMNI • EMPLOYERS OF ALUMNI • DONORS • PROSPECTS • FACULTY AND STAFF

  10. SWOT ANALYSIS • STRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS

  11. STRENGTHS • REVENUE GENERATED OVER TIME • SMC IS NUMBER ONE IN TRANSFERS • COMPRHENSIVE STUDENT SUPPORT SERVICES IN PLACE • COMPETITIVE PRICING • ESTABLISHED RELATIONS WITH AGENTS

  12. WEAKNESSES • INCREASED TUITION AND FEES • RELIANCE ON TUITION AND FEES • LACK OF INTEGRATED DATA • PROSPECT DATA BASE INCOMPLETE • US IMMIGRATION LIMITS ACCESS

  13. OPPORTUNITIES • TECHNOLOGY UPDATES • WEBSITES • ADVERTISING AND APPLICATION ON LINE • INTEGRATE DATABASES • EXPAND DISTANCE EDUCATION COURSES AND INTENSIVE ESL ABROAD • DEVELOP INDIGENOUS RECRUITMENT RESOURCES

  14. THREATS • US IMMIGRATION POLICY • GLOBAL ECONOMIC SLOWDOWN • COMPETITION: USA AND ABROAD • COSTS OF TRAVEL/RECRUITING • BUDGETARY PRESSURE FROM STATE • EMPHASIS ON SINGLE WORLD REGION

  15. SANTA MONICA COLLEGE FOUNDED IN 1929 TWO-YEAR COMMUNITY COLLEGE

  16. NUMBER 1 IN TRANSFERS

  17. MORE THAN 60 MAJORS

  18. 30,000 STUDENTS

  19. 2,900 F-1 STUDENTS

  20. STATE-OF-THE ART FACILITIES

  21. ETHNICALLY DIVERSE

  22. CITY OF SANTA MONICA Set in a Cosmopolitan Urban Environment

  23. DR. ELENA M. GARATE PROFESSOR SANTA MONICA COLLEGE 1900 PICO BOULEVARD SANTA MONICA, CALIFORNIA 90405 310: 434-4354 garate_elena@smc.edu

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