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Creating a Fundraising Strategy

Creating a Fundraising Strategy. Rati Misra . Business News over the last few days . WEAKER RUPEE SLOW GDP GROWTH RATE SENSEX ENDS FRIDAY 200 POINTS HIGHER HOUSING PRICES LIKELY TO SOFTEN BY 15% OVER NEXT FEW MONTHS . CHOOSING A PORTFOLIO. EASY OPTION SAFE BET? DIVERSIFYING YOUR RISK

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Creating a Fundraising Strategy

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  1. Creating a Fundraising Strategy Rati Misra

  2. Business News over the last few days WEAKER RUPEE SLOW GDP GROWTH RATE SENSEX ENDS FRIDAY 200 POINTS HIGHER HOUSING PRICES LIKELY TO SOFTEN BY 15% OVER NEXT FEW MONTHS.

  3. CHOOSING A PORTFOLIO EASY OPTION SAFE BET? DIVERSIFYING YOUR RISK Similar choices while creating your fundraising strategy

  4. What is a fundraising strategy? A plan that Sets out organizational funding needs Identifies actions, timescales, resources to meet this need. A Strategy is a long term plan of action designed to achieve a particular funding goal.

  5. Why create one? Sustainability New sources Diverse funding base More income

  6. Who Needs to Be Involved in the Planning Process? Leadership – planning Board(s) and Staff Stakeholders – as part of community survey Government Private Donor-Investors – community survey, planning Individuals, foundations, corporations Constituents – community survey, planning Customers, community NOT JUST THE FUNDRAISER!

  7. Case for Support Funding Need Scenario Planning Internal Bridges & Barriers Competitors Audiences Context for Fundraising Strategy

  8. Case for Support includes… Mission & Vision Problems/ Causes Strategic Solutions Detailed Financial & Resource Needs Programme/ Service Objectives & Outcomes Beneficiaries In just a couple of pages Building the Case for Support

  9. Nine Questions What is the problem? What drives you to try to help? What will change? Who are you? What makes you special? What do you actually do? What sort of people are you? How have you spent donor money in the past? What will you spend my money on?

  10. Key Stages in Developing a Strategy Clarify organisational goals/needs Analysis – where are we? Generating ideas Choosing what to focus on Planning and resourcing Monitoring

  11. Analysis – start with what you have Existing fundraising performance Current supporters – rate / frequency /value Dogs and stars Financial position of organisation Organisational strengths and weaknesses (SWOT) External Analysis (PEST-LE)

  12. The Boston Matrix

  13. ANSOFF MATRIX Current Products New Products New Market Current Markets

  14. Analysis – what’s going on out there? Political Economic Social Technological Legal Environmental Political

  15. Generating ideas Partner organisations Other NGOs Commercial sector Staff and volunteers E-mail newsletters/websites Learn from what others are doing….

  16. Choosing what to focus on Evaluating options Matching the strategy and the goals

  17. Criteria for assessing Fits with mission Return on investment Scale of opportunity Timescale Capacity to implement Risk level Impact on rest of organisation Costs Sustainability Synergy with other fundraising Cash flow Diversity of sources Level of restriction on use of funds Future growth potential WHAT IS IMPORTANT TO YOUR ORGANISATION?

  18. The need, the case, the cost Records, evaluation, learning Funding sources Methods, people, structure, targets, plans & budgets Monitoring

  19. Planning and Resources Activity Plans Timescales Budgets and cash flows Staff and volunteers Skills Risk Analysis

  20. Monitoring Set Targets Record Income and Expenditure by Activity Evaluate Returns Review Learn Incorporate Learnings into next steps

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