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Vouchering Trial – Harveys and Coronation St Feb/March 2008

“We are delighted with the result and will be looking to use these learnings to drive repeat purchase and other sales opportunities. The staff found it very easy to implement in store.” Helen Vinken, Marketing Director. Vouchering Trial – Harveys and Coronation St Feb/March 2008. Objectives

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Vouchering Trial – Harveys and Coronation St Feb/March 2008

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  1. “We are delighted with the result and will be looking to use these learnings to drive repeat purchase and other sales opportunities. The staff found it very easy to implement in store.” Helen Vinken, Marketing Director Vouchering Trial – Harveys and Coronation St Feb/March 2008 • Objectives • Enhance Interactive Sponsorship • Drive viewers in store to purchase with discount offer • Trial new electronic vouchering initiative • Execution (27th Feb – 10th March) • Discount offer shown in Harveys’ Interactive Sponsorship area ONLY • Viewers invited to text in for 15% off and receive electronic 8 digit code voucher redeemable in store • Results • Overall redemption Rate 30% • Peaking at 50% on some days • (10 times DM average!!)

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