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Marketing 3.01

Marketing 3.01. Product/Service Management. Sharing Company Information. Intranet: lets employees simulateously access same information within company Dashboard: real-time summary display Cloud: web storage applications SAS : enterprise-wide data integration. Products.

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Marketing 3.01

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  1. Marketing 3.01 Product/Service Management

  2. Sharing Company Information • Intranet: lets employees simulateously access same information within company • Dashboard: real-time summary display • Cloud: web storage applications • SAS: enterprise-wide data integration

  3. Products • Quality level: product quality reflects image of business • Price: pricing of products reflects prestige of product/brand • Place: where products are sold reflects on brand image

  4. Ethics • Unethical • Bait & switch • Embellishing labels • Loss leaders • Ethical • Honest & open • Fair pricing • Environmentally friendly packaging • Cause packaging

  5. Mass Customization • technologically advanced method that allows businesses to produce products that are specialized for a very few customers

  6. Product Life Cycle Maturity Growth Decline Introduction

  7. Product Life Cycle Introduction: focus on consumer awareness; use advertising/promotion Growth: more competitors enter; improve existing product; increase distribution points Maturity: sales begin to slow; look for new buyers Decline: sales/profits drop

  8. Product/Service Management • Make changes to extend product’s life cycle • Find new uses for product • Eliminate slow-selling products • Obtain consumer info • Web site tracking • Loyalty card tracking • Surveys

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