1 / 8

3.01-A

3.01-A. Product/Service Management. Intro. Who is responsible for the last product you bought? Did you know…. -It took over 3 years to develop Google’s search engine -It took over 4 years to develop the famous chicken sandwich at Chick- fil -a. Product/Service Management.

yetty
Download Presentation

3.01-A

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3.01-A Product/Service Management

  2. Intro • Who is responsible for the last product you bought? • Did you know….. -It took over 3 years to develop Google’s search engine -It took over 4 years to develop the famous chicken sandwich at Chick-fil-a

  3. Product/Service Management • Product/Service Management is a marketing function that involves obtaining, developing, maintaining, and improving a product.

  4. Product/Service Management • Factors affecting Product/Service Management: 1. Customer Needs and Wants 2. Company Goals and Strategies 3. Cost and Available Resources 4. Competition 5. Product Itself 6. Government Regulation 7. Stages in Life Cycle 8. Business and Economic Trends

  5. Product/Service Management • What are Benefits to Product/Service Management? -Offer products consumers want and company’s profits increase -When developing the right products, a company can gain new customers -When products are well managed there is less of a chance for failure

  6. Product/Service Management • What role does Product/Service Management play in Marketing? • Affects positioning of product • -what image do you want to create about the product in • the minds of consumers? 2. Improves product success 3. Gives product an image -what impressions do you have of certain brands

  7. Product/Service Management • Who is responsible for managing product/service management? -Several employees of a company, certain departments, 1 employee or just the boss. Normally depends on size of company. • 3 Main Phases of Product/Service • Management 1. Developing New Products 2. Monitoring Existing Products - Sales, Profit, Market Share 3. Eliminate Weak Products

  8. Sources • Marketing Essentials MBA-LAPS-PM-017-SP

More Related